{"podcast":{"title":"Digital Marketing Made Easy","slug":"digital-marketing-made-easy-910961","podcast_index_feed_id":910961,"rss_url":"https://www.spreaker.com/show/2894379/episodes/feed","website_url":"http://www.digitalandsocialmediaacademy.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/48e20b3daf2b1c1def8ac4b7165fd48b.jpg","author":"Business Consort Academy","episode_count":111,"summary":"Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com","last_synced_at":"2026-06-11T12:17:07.021082+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961"},"episode":{"title":"Ep 87 - 3 Easy Steps to Create a Content Strategy","slug":"ep-87-3-easy-steps-to-create-a-content-strategy","published_at":"2024-07-10T23:15:34+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961/ep-87-3-easy-steps-to-create-a-content-strategy","show_page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961","url":"https://www.spreaker.com/episode/ep-87-3-easy-steps-to-create-a-content-strategy--60650292","audio_url":"https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60650292/ep_87_3_easy_steps_to_create_a_content_strategy_mixdown.mp3","summary":"Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. Highlights: (2:17) Content marketing mission statements that align with purpose and values (3:51) Long-term goals and aspirations in your business (7:20) Training AI tools to create aligned content (9:20) Saving time with AI Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/","meta_description":"Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":678,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digital-marketing-made-easy-910961/episodes/ep-87-3-easy-steps-to-create-a-content-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961/ep-87-3-easy-steps-to-create-a-content-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}