{"podcast":{"title":"Design with Impact","slug":"design-with-impact-7820659","podcast_index_feed_id":7820659,"rss_url":"https://api.riverside.fm/hosting/2eUhBUgh.rss","website_url":"www.alexshielddesign.com","image_url":"https://hosting-media.riverside.com/media/podcasts/18fd3f1e-5cb1-461a-8ec7-5d3bc29274c9/logos/bfe9d969-14e9-4320-b9ba-492a4be0107f.png","author":"Alex Shield","episode_count":14,"summary":"Design with Impact is a podcast for interior designers who want to create beautiful, sustainable, and healthy spaces —while building a purposeful, profitable business. Hosted by interior designer and sustainability advocate Alex Shield, this show explores sustainable interior design , eco-friendly materials , and non-toxic homes , giving you practical tools to design with intention and reduce environmental impact. Each week, you’ll hear solo episodes and expert conversations covering indoor air quality , healthy materials , circular design , low-waste renovations , passive design strategies , and wellness-focused interiors —all broken down into actionable steps you can apply in real projects. You’ll also learn how to market a sustainable design business , attract aligned clients, and stand out in a growing industry focused on health, sustainability, and conscious living. Whether you’re new to sustainable design or ready to deepen your expertise, Design with Impact will help you design smarter, create healthier homes, and build a business that truly makes a difference. 🎙 New episodes weekly.","last_synced_at":"2026-07-07T22:21:28.842923+00:00","page_url":"https://stenobird.com/podcast/design-with-impact-7820659"},"episode":{"title":"5. The Sustainable Social Media Strategy: How Designers Can Build Community & Attract Ideal Clients","slug":"5-the-sustainable-social-media-strategy-how-designers-can-build-community-attract-ideal-clients","published_at":"2026-05-12T09:37:20+00:00","page_url":"https://stenobird.com/podcast/design-with-impact-7820659/5-the-sustainable-social-media-strategy-how-designers-can-build-community-attract-ideal-clients","show_page_url":"https://stenobird.com/podcast/design-with-impact-7820659","url":"https://api.riverside.com/hosting-analytics/media/8c7402736014d580eb676b76f6c4d5ca87a5a9a044a5ef9234f60d78ed61ceeb/eyJlcGlzb2RlSWQiOiJlM2EzZDg2OC1hZmRiLTRkNzctYTEyMi1mNTE1YWRhYTA3OGYiLCJwb2RjYXN0SWQiOiIxOGZkM2YxZS01Y2IxLTQ2MWEtOGVjNy01ZDNiYzI5Mjc0YzkiLCJhY2NvdW50SWQiOiI2OTUxOTZlYzZiMzE1MTdkMTllMzFhYTYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmZmQzMGJhMzA0OWU5ZWU4M2E4MzE4L2FsZXgtc2hpZWxkcy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTEwX18yLTM2LTI3Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/8c7402736014d580eb676b76f6c4d5ca87a5a9a044a5ef9234f60d78ed61ceeb/eyJlcGlzb2RlSWQiOiJlM2EzZDg2OC1hZmRiLTRkNzctYTEyMi1mNTE1YWRhYTA3OGYiLCJwb2RjYXN0SWQiOiIxOGZkM2YxZS01Y2IxLTQ2MWEtOGVjNy01ZDNiYzI5Mjc0YzkiLCJhY2NvdW50SWQiOiI2OTUxOTZlYzZiMzE1MTdkMTllMzFhYTYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmZmQzMGJhMzA0OWU5ZWU4M2E4MzE4L2FsZXgtc2hpZWxkcy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTEwX18yLTM2LTI3Lm1wMyJ9.mp3","summary":"Episode 5: The Sustainable Social Media Strategy: How Designers Can Build Community & Attract Ideal Clients Description: In this episode of Design with Impact , Alex sits down with Valentine Aouad, founder of GreenSocials, to explore how interior designers can use social media intentionally—not just to grow an audience, but to build real community and attract aligned clients. Valentine shares why sustainability messaging often falls flat online, how designers can communicate their values without sounding preachy or overwhelming, and why showing behind-the-scenes decision-making is more powerful than simply posting polished final photos. If you’ve been struggling with what to post, how often to show up, or how to talk about sustainability without turning people off, this episode is packed with actionable strategies and mindset shifts to help you market your sustainable design business with clarity and confidence. What You’ll Learn in This Episode: Why social media can be a tool for connection rather than distraction How Valentine built GreenSocials and why she only works with purpose-driven brands The biggest mistakes designers make when communicating sustainability online Why the words “sustainable” and “eco-friendly” can sometimes create mistrust How to talk about sustainability in a way that feels engaging and relatable Why clients connect more with the process than the polished final reveal The importance of showing decision-making, trade-offs, and real project stories What “green hushing” and “green shouting” mean—and why transparency matters A realistic definition of consistency (and why posting nonstop isn’t the answer) How to create content pillars that make posting easier and less overwhelming Why trends can hurt your brand if they attract the wrong audienc…","meta_description":"Episode 5: The Sustainable Social Media Strategy: How Designers Can Build Community & Attract Ideal Clients Description: In this episode of Design wit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3182,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/design-with-impact-7820659/episodes/5-the-sustainable-social-media-strategy-how-designers-can-build-community-attract-ideal-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/design-with-impact-7820659/5-the-sustainable-social-media-strategy-how-designers-can-build-community-attract-ideal-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}