{"podcast":{"title":"Design Curious | Interior Design Career and Business Podcast","slug":"design-curious-interior-design-career-and-business-podcast-5636334","podcast_index_feed_id":5636334,"rss_url":"https://anchor.fm/s/ab7989ec/podcast/rss","website_url":"https://rwarddesign.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/28668691/28668691-1660300963931-4644d17c7d883.jpg","author":"Rebecca Ward, CID | Interior Design Mentor and Coach","episode_count":199,"summary":"A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!","last_synced_at":"2026-07-07T00:20:44.366086+00:00","page_url":"https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334"},"episode":{"title":"188 | How Interior Designers Sell Premium Services Without Discounting With Miriam Schulman","slug":"188-how-interior-designers-sell-premium-services-without-discounting-with-miriam-schulman","published_at":"2026-04-27T12:00:00+00:00","page_url":"https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334/188-how-interior-designers-sell-premium-services-without-discounting-with-miriam-schulman","show_page_url":"https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334","url":"https://podcasters.spotify.com/pod/show/designcurious/episodes/188--How-Interior-Designers-Sell-Premium-Services-Without-Discounting-With-Miriam-Schulman-e3hjb03","audio_url":"https://anchor.fm/s/ab7989ec/podcast/play/118122947/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-8%2F2e8fdbf3-b28c-81e2-16de-8ba7dc79856a.mp3","summary":"Have you ever lowered your prices just to get a client? Most interior designers assume that being “more affordable” makes it easier to sell. But what if that belief is actually costing you premium clients—and positioning your work as less valuable? In this episode, I sit down with luxury market messaging and pricing strategist Miriam Schulman to unpack a powerful mindset shift that can completely change how you sell your services. We dive into the belief triad —a simple but transformative framework that helps you move beyond pricing fears and start attracting clients who value taste, certainty, and execution… not discounts. Here’s the truth: your clients aren’t sitting there asking, “Is this designer worth it?” They’re asking something much deeper. And once you understand that, your entire sales process—from your pricing strategy to your presentation—begins to feel easier, more aligned, and yes… more profitable. Featured Guest: Miriam Schulman is a luxury market messaging and pricing strategist for creative entrepreneurs. She is the author of Artpreneur , a step-by-step guide to building a sustainable creative business, and the host of The Inspiration Place podcast , ranked in the top 1% globally. Miriam helps artists, interior designers, and creative entrepreneurs position their work as premium and reassuringly expensive, attracting clients who value quality, taste, and execution over discounts. What You’ll Learn in This Episode ✳️ Why cheaper services are harder—not easier—to sell ✳️ The belief triad and sales process explained simply ✳️ Why clients question themselves, not your pricing ✳️ How to position interior design as a transformation ✳️ Emotional decision-making in luxury client purchases Read the Blog >>> The Belief Triad That Sells Premium Interior…","meta_description":"Have you ever lowered your prices just to get a client? Most interior designers assume that being “more affordable” makes it easier to sell. But what if t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1528,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/design-curious-interior-design-career-and-business-podcast-5636334/episodes/188-how-interior-designers-sell-premium-services-without-discounting-with-miriam-schulman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334/188-how-interior-designers-sell-premium-services-without-discounting-with-miriam-schulman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}