{"podcast":{"title":"Design Better","slug":"design-better-58582","podcast_index_feed_id":58582,"rss_url":"https://feeds.megaphone.fm/designbetter","website_url":"http://designbetterpodcast.com","image_url":"https://megaphone.imgix.net/podcasts/5c7f5f0a-37c0-11ee-b4ef-e736dc77755f/image/d9388f8e30c83625a7a26fcedbaa3b74.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Curiosity Department","episode_count":250,"summary":"Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with guests across many creative fields, helping you hone your craft, unlock your creativity, and learn the art of collaboration. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”","last_synced_at":"2026-06-18T00:20:11.295633+00:00","page_url":"https://stenobird.com/podcast/design-better-58582"},"episode":{"title":"Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games","slug":"raffaela-panie-designing-the-brand-and-visual-identity-for-the-2026-olympic-winter-games","published_at":"2026-01-21T14:45:00+00:00","page_url":"https://stenobird.com/podcast/design-better-58582/raffaela-panie-designing-the-brand-and-visual-identity-for-the-2026-olympic-winter-games","show_page_url":"https://stenobird.com/podcast/design-better-58582","url":"https://designbetterpodcast.com/p/raffaella-panie⁠","audio_url":"https://pdst.fm/e/p.podderapp.com/1794982497/chrt.fm/track/1C4248/prfx.byspotify.com/e/pscrb.fm/rss/p/mgln.ai/e/211/traffic.megaphone.fm/MLALE9927678326.mp3?updated=1768943539","summary":"Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must resonate across cultures, languages, and generations. It’s one of the most demanding design challenges in the world: creating a brand that honors Olympic heritage while reflecting the unique spirit of a host city and region. This is a preview of a premium episode on Design Better. To hear the whole thing, subscribe via our Substack: https://designbetterpodcast.com/p/raffaella-panie Raffaela Panie is the Brand, Identity and Look Director for the Milano Cortina 2026 Olympic Winter Games—which means she’s responsible for how billions of people will experience these games visually, from the opening ceremony to the medals, from venue designs to digital platforms. It’s a project that requires balancing tradition with innovation, local culture with global recognition, and multiple stakeholders with a singular creative vision. In our conversation, Raffaela shares what it takes to design for one of the world’s most recognizable brands, how she’s weaving Italian design heritage into the visual language of the games, and the unique challenges of creating an identity that needs to work everywhere from mountain venues in Cortina to urban spaces in Milano—all while serving athletes, spectators, broadcasters, and digital audiences simultaneously. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to worksho…","meta_description":"Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1207,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/design-better-58582/episodes/raffaela-panie-designing-the-brand-and-visual-identity-for-the-2026-olympic-winter-games/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/design-better-58582/raffaela-panie-designing-the-brand-and-visual-identity-for-the-2026-olympic-winter-games.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}