{"podcast":{"title":"Design Better","slug":"design-better-58582","podcast_index_feed_id":58582,"rss_url":"https://feeds.megaphone.fm/designbetter","website_url":"http://designbetterpodcast.com","image_url":"https://megaphone.imgix.net/podcasts/5c7f5f0a-37c0-11ee-b4ef-e736dc77755f/image/d9388f8e30c83625a7a26fcedbaa3b74.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Curiosity Department","episode_count":250,"summary":"Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with guests across many creative fields, helping you hone your craft, unlock your creativity, and learn the art of collaboration. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”","last_synced_at":"2026-06-18T00:20:11.295633+00:00","page_url":"https://stenobird.com/podcast/design-better-58582"},"episode":{"title":"Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps","slug":"nate-koechly-and-matthew-darby-youtube-s-ux-director-and-director-of-pm-on-redesigning-one-of-the-world-s-most-used-apps","published_at":"2026-02-12T13:00:00+00:00","page_url":"https://stenobird.com/podcast/design-better-58582/nate-koechly-and-matthew-darby-youtube-s-ux-director-and-director-of-pm-on-redesigning-one-of-the-world-s-most-used-apps","show_page_url":"https://stenobird.com/podcast/design-better-58582","url":"https://pdst.fm/e/p.podderapp.com/1794982497/chrt.fm/track/1C4248/prfx.byspotify.com/e/pscrb.fm/rss/p/mgln.ai/e/211/traffic.megaphone.fm/MLALE2982712217.mp3?updated=1770876757","audio_url":"https://pdst.fm/e/p.podderapp.com/1794982497/chrt.fm/track/1C4248/prfx.byspotify.com/e/pscrb.fm/rss/p/mgln.ai/e/211/traffic.megaphone.fm/MLALE2982712217.mp3?updated=1770876757","summary":"Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. Over the last four years, Nate Koechly, UX Director at YouTube, and Matthew Darby, Director of Product Management, have been leading an ambitious effort to balance Google’s metrics-driven culture with the subjective challenge of making an app feel “modern.” Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nate-koechly-and-matthew-darby In our conversation, Nate and Matt share how they developed predictive measurement tools to gauge user perception, why they pair visual updates with quality-of-life features like comment threading and improved video controls, and how their research process has evolved from measuring clicks to understanding satisfied watch time. We also dig into one of YouTube’s most complex challenges: the algorithm. As Nate and Matt explain, what users say they want doesn’t always match what actually makes them happy on the platform. They also discuss their work exploring ways to give viewers more agency and control, including the possibility of using natural language to tune your feed. Both guests have a genuine passion for how YouTube enables deep expertise and niche interests to find their audiences—from 3D models of the Golden Gate Bridge to forest fire education from Northern California lookouts. Behind the algorithms and design updates is a platform where, as Nate puts it, “when you give people a voice, the things they say are just inspiring.” *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 to…","meta_description":"Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. O…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/design-better-58582/episodes/nate-koechly-and-matthew-darby-youtube-s-ux-director-and-director-of-pm-on-redesigning-one-of-the-world-s-most-used-apps/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/design-better-58582/nate-koechly-and-matthew-darby-youtube-s-ux-director-and-director-of-pm-on-redesigning-one-of-the-world-s-most-used-apps.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}