{"podcast":{"title":"Dental Unscripted | Getting into Ownership and Practice Management Insights","slug":"dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719","podcast_index_feed_id":7069719,"rss_url":"https://feeds.transistor.fm/dental-unscripted-76568f68-9f66-456b-a730-5d4f27447c67","website_url":"http://www.dentalunscripted.com","image_url":"https://img.transistorcdn.com/E_HP5hfvbSdm89iNR8aECGrbRSHawQ7BlkFmY7chhxs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OGRj/NmI2ZjY5YmQ0YTE4/MzFlNzk3YzE5NzJm/N2Q2Zi5qcGc.jpg","author":"Michael Dinsio & Paula Quinn","episode_count":54,"summary":"The dental practice ownership podcast for dentists ready to start, buy, or grow their dental business. Mike Dinsio, MBA and Paula Quinn, BSDH have joined forces. Now combining past shows from \"Startup Unscripted\" and \"Dental Acquisition Unscripted\" into one. They bring 30+ years of dental industry experience together with a modern approach to \"the business of dentistry.\" Each episode features unscripted conversations with expert guest content. They share real life experiences, proven strategies, and actionable insights on dental practice ownership. Whether you're new to ownership, planning a dental startup, or navigating a practice acquisition—we've got you covered. CHANNEL TOPICS INCLUDE: ✓ How to start a dental practice from scratch ✓ Buying a dental practice: What you need to know ✓ Practice management hacks, tips, and tricks ✓ Dental marketing and SEO strategies that work ✓ Financial planning and profitability for practice owners ✓ Building and leading high-performing dental teams ✓ Industry trends: DSOs, technology, and the future of dentistry Next Level Consultants is Michael and Paula's consulting firm. Their approach to working with dentists? Customized strategies that are…","last_synced_at":"2026-07-17T04:18:37.860796+00:00","page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719"},"episode":{"title":"Why 80% of Dental Marketing Fails & How to Avoid Spending More on Google Ads Than Necessary","slug":"why-80-of-dental-marketing-fails-how-to-avoid-spending-more-on-google-ads-than-necessary","published_at":"2026-03-10T05:04:23+00:00","page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/why-80-of-dental-marketing-fails-how-to-avoid-spending-more-on-google-ads-than-necessary","show_page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719","url":"https://Dental-Unscripted.transistor.fm/episodes/why-80-of-dental-marketing-fails-how-to-avoid-spending-more-on-google-ads-than-necessary","audio_url":"https://2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/68cd84e6/a2ed2f5b.mp3","summary":"Dental Marketing | Practice Management | Practice Ownership Journey Stop wasting money on dental marketing that doesn't convert. Cisco Adler from Digital Rain reveals the silent killer of your Google Ad budget and how to turn it around. In this interview, Mike Dinsio and Paula Quinn sit down with Cisco Adler, owner of Digital Rain, to discuss the business of dentistry and high-performance dental marketing strategies. Cisco reveals why 80% of dental marketing fails and shares an actionable framework for dental practice's to follow. What You’ll Find Out in this Episode: Why sending ad traffic to your dental practice website is a conversion killer. The \"Error Gap\" in Google’s AI that causes successful dental practice owners to lose money. Why a $100 cost-per-call is a standard benchmark for dental practice growth. How \"Message Matching\" on specialized landing pages increases dental practice revenue The truth about \"Free Implant\" scams and protecting your dental business reputation. Why 80% of your dental marketing ROI is determined by your front desk team. Special Guest on Today’s Show: Cisco Adler brings 17 years of dental industry experience, specializing in Google Ads and conversion-optimized landing pages. As the founder of Digital Rain, he has managed high-competition campaigns across several verticals to drive positive ROI. Connect with Digital Rain: https://massiveconversion.com/ Perfect for Dentists Who: Are current dental practice owners, startup dentists, anyone focused becoming an owner and growing a dental practice, dental practice operations, dental practice financials, and dental practice management. Key Takeaway: The real value of new patients comes from \"message-matching\" your ads to specialized landing pages that solve a patient’s specific problem. Stop c…","meta_description":"Dental Marketing | Practice Management | Practice Ownership Journey Stop wasting money on dental marketing that doesn't convert. Cisco Adler from Digital…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2997,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/episodes/why-80-of-dental-marketing-fails-how-to-avoid-spending-more-on-google-ads-than-necessary/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/why-80-of-dental-marketing-fails-how-to-avoid-spending-more-on-google-ads-than-necessary.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}