{"podcast":{"title":"Dental Unscripted | Getting into Ownership and Practice Management Insights","slug":"dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719","podcast_index_feed_id":7069719,"rss_url":"https://feeds.transistor.fm/dental-unscripted-76568f68-9f66-456b-a730-5d4f27447c67","website_url":"http://www.dentalunscripted.com","image_url":"https://img.transistorcdn.com/E_HP5hfvbSdm89iNR8aECGrbRSHawQ7BlkFmY7chhxs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OGRj/NmI2ZjY5YmQ0YTE4/MzFlNzk3YzE5NzJm/N2Q2Zi5qcGc.jpg","author":"Michael Dinsio & Paula Quinn","episode_count":54,"summary":"The dental practice ownership podcast for dentists ready to start, buy, or grow their dental business. Mike Dinsio, MBA and Paula Quinn, BSDH have joined forces. Now combining past shows from \"Startup Unscripted\" and \"Dental Acquisition Unscripted\" into one. They bring 30+ years of dental industry experience together with a modern approach to \"the business of dentistry.\" Each episode features unscripted conversations with expert guest content. They share real life experiences, proven strategies, and actionable insights on dental practice ownership. Whether you're new to ownership, planning a dental startup, or navigating a practice acquisition—we've got you covered. CHANNEL TOPICS INCLUDE: ✓ How to start a dental practice from scratch ✓ Buying a dental practice: What you need to know ✓ Practice management hacks, tips, and tricks ✓ Dental marketing and SEO strategies that work ✓ Financial planning and profitability for practice owners ✓ Building and leading high-performing dental teams ✓ Industry trends: DSOs, technology, and the future of dentistry Next Level Consultants is Michael and Paula's consulting firm. Their approach to working with dentists? Customized strategies that are…","last_synced_at":"2026-07-17T04:18:37.860796+00:00","page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719"},"episode":{"title":"The Real Cost of Marketing for New Dental Patients in a Practice Startup (Most Get it Wrong)","slug":"the-real-cost-of-marketing-for-new-dental-patients-in-a-practice-startup-most-get-it-wrong","published_at":"2026-06-19T04:00:00+00:00","page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/the-real-cost-of-marketing-for-new-dental-patients-in-a-practice-startup-most-get-it-wrong","show_page_url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719","url":"https://Dental-Unscripted.transistor.fm/episodes/the-real-cost-of-marketing-for-new-dental-patients-in-a-practice-startup-most-get-it-wrong","audio_url":"https://2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/addab454/9b879dcf.mp3","summary":"Most dental startups guess at their marketing budget and end up either starving for patients or wasting money. Guido Tebano of Market My Market breaks down real numbers for SEO, ads, and mailers. In this episode of the Marketing Series, Michael Dinsio and Paula Quinn sit down with Guido Tebano to answer the question every startup dentist asks: how much should you actually spend on marketing, and where should that money go? They cover the real difference between SEO and paid ads, how long a new dental website takes to start ranking, what a qualified implant lead actually costs, whether direct mail still works in 2026, and the calls to action that convert new patients on a website or mailer. Why a marketing budget can’t be copied from another office The real timeline for SEO and organic ranking Cost per lead and cost per patient, broken down by platform Are dental directories like ZocDoc worth the markup Do direct mail campaigns still work? The five calls to action that actually convert new patients General budget benchmarks for a dental startup by market type Why the first 90 days matter most CHAPTER MARKERS 0:00 Intro: budgeting for marketing 1:04 Meet Guido Tebano 2:13 Why budgets can’t be cookie cutter 3:18 SEO vs paid ads timeline 5:38 How long a website takes to rank 8:23 Cost per new patient compared 9:46 Are directories worth the markup 11:24 Cost per implant lead and ROI 13:00 Do mailers still work 16:04 Why mailer messaging matters 18:01 5 CTAs that convert patients 21:35 Promotion vs production costs 23:51 General budget benchmarks 26:01 Spending your first $3,500/mo 28:15 When to turn ads on 29:35 Why your first 90 days matter Learn more about Guido Tebano and Market My Market at https://marketmymarket.com This episode is part of our Marketing Series for dent…","meta_description":"Most dental startups guess at their marketing budget and end up either starving for patients or wasting money. Guido Tebano of Market My Market breaks dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1834,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/episodes/the-real-cost-of-marketing-for-new-dental-patients-in-a-practice-startup-most-get-it-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/the-real-cost-of-marketing-for-new-dental-patients-in-a-practice-startup-most-get-it-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}