{"podcast":{"title":"Deconstructor of Fun","slug":"deconstructor-of-fun-223878","podcast_index_feed_id":223878,"rss_url":"https://anchor.fm/s/500026c/podcast/rss","website_url":"https://www.deconstructoroffun.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/738867/738867-1707997600386-9686d82cf1bc9.jpg","author":"Deconstructor of Fun","episode_count":823,"summary":"Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff www.linkedin.com/in/michailkatkoff/ Eric Kress www.linkedin.com/in/erickress/ Phillip Black www.linkedin.com/in/phillip-black-economist/ Jen Donahoe www.linkedin.com/in/jenniferdonahoe","last_synced_at":"2026-09-14T22:20:05.879573+00:00","page_url":"https://stenobird.com/podcast/deconstructor-of-fun-223878"},"episode":{"title":"338. The Mobile vs Web User Acquisition: What Nobody's Talking About","slug":"338-the-mobile-vs-web-user-acquisition-what-nobody-s-talking-about","published_at":"2026-07-13T10:39:31+00:00","page_url":"https://stenobird.com/podcast/deconstructor-of-fun-223878/338-the-mobile-vs-web-user-acquisition-what-nobody-s-talking-about","show_page_url":"https://stenobird.com/podcast/deconstructor-of-fun-223878","url":"https://podcasters.spotify.com/pod/show/deconstructoroffun/episodes/338--The-Mobile-vs-Web-User-Acquisition-What-Nobodys-Talking-About-e3m0sq8","audio_url":"https://anchor.fm/s/500026c/podcast/play/122761480/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-13%2F427860295-44100-2-b99c1e45b172.mp3","summary":"AppsFlyer just took attribution off mobile and put it on the open web, and it might be the biggest unlock D2C web shops have seen yet.Josh Chandley talks with Adam Smart, Global Director of Product for Gaming at AppsFlyer, about the company's new web attribution product and its bigger bet on becoming a \"Modern Marketing Cloud\" spanning web, PlayStation, Xbox, and Oculus.Topics Covered:• AppsFlyer's new web attribution product• The shift from MMP to Modern Marketing Cloud• Why D2C web shops are the biggest day one unlock• Mobile UA mindset vs web UA mindset• Fraud and accountability on mobile vs web• Connecting web attribution to in-app ad networksCHAPTERS: 00:19 Why Web Attribution Matters00:33 Modern Marketing Cloud Vision03:28 Web vs Mobile Measurement Basics03:59 Neutral Attribution and ROAS Truth05:59 Why Launch Web Now08:13 D2C Web Shops and Growth11:49 Day One Studio Changes13:38 Mobile vs Web Mindsets15:15 Accountability and Fraud Reality17:37 Connecting Web and In App Ads19:54 Modern Marketing Cloud Explained23:42 Future of UA with AI28:32 AI Agents and Automation in Outlier29:30 Wrap Up and Where to Learn More","meta_description":"AppsFlyer just took attribution off mobile and put it on the open web, and it might be the biggest unlock D2C web shops have seen yet.Josh Chandley talks…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1856,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/deconstructor-of-fun-223878/episodes/338-the-mobile-vs-web-user-acquisition-what-nobody-s-talking-about/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/deconstructor-of-fun-223878/338-the-mobile-vs-web-user-acquisition-what-nobody-s-talking-about.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}