{"podcast":{"title":"Decoding Brands","slug":"decoding-brands-932669","podcast_index_feed_id":932669,"rss_url":"https://anchor.fm/s/107dfc908/podcast/rss","website_url":"https://www.brand-trust.de/de/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44170738/5c20c2204cf3368b.png","author":"Colin Fernando - BrandTrust","episode_count":412,"summary":"Der Podcast mit Markenmachern, Marketingverantwortlichen und Gründern. Drei inspirierende Podcast-Formate zu Markenthemen erscheinen regelmäßig auf unserem Kanal „Decoding Brands“: Mit „Decoding Brands“ erhaltet ihr jeden Freitag von unserem Partner Colin Fernando pünktlich um 13 Uhr den inspirierendsten Wochenrückblick aus Markenperspektive kompakt in ca. 15-20 Minuten. Es erwarten euch Gewinner, Verlierer oder echte Fundstücke aus der Markenwelt. Unser „Decoding Brands Beyond“ ist unser zweites Format und der tiefschürfendste Blick hinter die Kulissen von Marken und deren Machern. Mehrmals im Jahr erscheint eine ca. einstündige Folge mit einem intensiven Austausch mit einem Gast aus der Markenwelt. Unser drittes und letztes Format „Decoding Brands Spotlight“ ist der wohl schnellste Impuls zur Markenführung im Audio-Format. Colin rückt dabei einen Markenverantwortlichen und eine Marke ins Scheinwerferlicht und stellt dem Gast 5 schnelle Fragen.","last_synced_at":"2026-07-21T22:21:40.505353+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669"},"episodes":[{"title":"Beyond #Kantar: CMO Dr. Jonas Kütt über BrandZ Ranking 2026, deutsche Marken und KI als 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(#282)","slug":"neu-erfinden-oder-treu-bleiben-dr-oetkers-tk-pizzen-und-capri-sun-bei-der-berlin-fashion-week-282","published_at":"2026-07-10T10:52:19+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/neu-erfinden-oder-treu-bleiben-dr-oetkers-tk-pizzen-und-capri-sun-bei-der-berlin-fashion-week-282","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Neu-erfinden-oder-treu-bleiben-Dr--Oetkers-TK-Pizzen-und-Capri-Sun-bei-der-Berlin-Fashion-Week-282-e3ltceh","duration_seconds":1324,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/neu-erfinden-oder-treu-bleiben-dr-oetkers-tk-pizzen-und-capri-sun-bei-der-berlin-fashion-week-282/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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(#281)","slug":"die-marken-der-wm-2026-und-mcdonald-s-mission-world-menu-281","published_at":"2026-07-03T11:00:00+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/die-marken-der-wm-2026-und-mcdonald-s-mission-world-menu-281","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Die-Marken-der-WM-2026-und-McDonalds-Mission-World-Menu-281-e3ljn48","duration_seconds":1254,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/die-marken-der-wm-2026-und-mcdonald-s-mission-world-menu-281/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/decoding-brands-932669/die-marken-der-wm-2026-und-mcdonald-s-mission-world-menu-281.md","description":"Read the agent-friendly Markdown representation of this 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(#277)","slug":"bitburgers-wm-kampagne-cleverer-slogan-schwacher-spot-277","published_at":"2026-05-29T10:45:00+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/bitburgers-wm-kampagne-cleverer-slogan-schwacher-spot-277","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Bitburgers-WM-Kampagne-Cleverer-Slogan--schwacher-Spot--277-e3k29s7","duration_seconds":1324,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/bitburgers-wm-kampagne-cleverer-slogan-schwacher-spot-277/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/decoding-brands-932669/bitburgers-wm-kampagne-cleverer-slogan-schwacher-spot-277.md","description":"Read the agent-friendly Markdown representation of this episode 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(#273)","slug":"adidas-rennt-nike-davon-londons-marathon-wird-zum-markensignal-273","published_at":"2026-05-01T10:45:00+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/adidas-rennt-nike-davon-londons-marathon-wird-zum-markensignal-273","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Adidas-rennt-Nike-davon---Londons-Marathon-wird-zum-Markensignal-273-e3imujk","duration_seconds":373,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/adidas-rennt-nike-davon-londons-marathon-wird-zum-markensignal-273/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/decoding-brands-932669/adidas-rennt-nike-davon-londons-marathon-wird-zum-markensignal-273.md","description":"Read the agent-friendly 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(#271)","slug":"deutsche-bahn-k-mpft-um-vertrauen-koda-w-chst-otto-ber-hrt-271","published_at":"2026-04-03T10:45:00+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/deutsche-bahn-k-mpft-um-vertrauen-koda-w-chst-otto-ber-hrt-271","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Deutsche-Bahn-kmpft-um-Vertrauen--koda-wchst--Otto-berhrt-271-e3haq1f","duration_seconds":1168,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/deutsche-bahn-k-mpft-um-vertrauen-koda-w-chst-otto-ber-hrt-271/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/decoding-brands-932669/deutsche-bahn-k-mpft-um-vertrauen-koda-w-chst-otto-ber-hrt-271.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ricola und Maraam jodeln sich zum Hit (#270)","slug":"ricola-und-maraam-jodeln-sich-zum-hit-270","published_at":"2026-03-27T11:45:01+00:00","page_url":"https://stenobird.com/podcast/decoding-brands-932669/ricola-und-maraam-jodeln-sich-zum-hit-270","url":"https://podcasters.spotify.com/pod/show/brand-trust-gmbh/episodes/Ricola-und-Maraam-jodeln-sich-zum-Hit-270-e3h1qp2","duration_seconds":1470,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/decoding-brands-932669/episodes/ricola-und-maraam-jodeln-sich-zum-hit-270/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/decoding-brands-932669/ricola-und-maraam-jodeln-sich-zum-hit-270.md","description":"Read the agent-friendly Markdown representation of this episode 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