{"podcast":{"title":"Data Science With Sam","slug":"data-science-with-sam-4345646","podcast_index_feed_id":4345646,"rss_url":"https://media.rss.com/data-science-with-sam/feed.xml","website_url":"https://datasciencewithsam-hub.replit.app/","image_url":"https://media.rss.com/data-science-with-sam/podcast_cover_20260727_001627_afba4f0b63c3e761e747d1e7aaa0930f.png","author":"Soumava Dey","episode_count":46,"summary":"This is an educational podcast focused on bringing academia and industry experts together in a common forum and initiate discussion geared towards data science, artificial intelligence, actuarial science and scientific research. DISCLAIMER: The views and opinions expressed in this podcast are solely those of the host(s) or guest(s) and do not necessarily reflect the policy or position of any organization. The podcast is intended to provide general educational information and entertainment purposes only. RSSVERIFY","last_synced_at":"2026-07-27T06:21:57.269474+00:00","page_url":"https://stenobird.com/podcast/data-science-with-sam-4345646"},"episode":{"title":"EP 23: AI in Marketing Strategies","slug":"ep-23-ai-in-marketing-strategies","published_at":"2025-08-03T03:45:21+00:00","page_url":"https://stenobird.com/podcast/data-science-with-sam-4345646/ep-23-ai-in-marketing-strategies","show_page_url":"https://stenobird.com/podcast/data-science-with-sam-4345646","url":"https://rss.com/podcasts/data-science-with-sam/3006426","audio_url":"https://content.rss.com/episodes/395137/3006426/data-science-with-sam/2026_07_20_13_47_42_8dbaa8f2-4180-4a7c-b1b7-cba18af68727.mp3","summary":"In this episode, we sit down with Joya Scarlata , Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies. What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved πŸ“ˆ How AI is revolutionizing audience segmentation and content personalization πŸ› οΈ Game-changing AI tools that are transforming daily marketing operations πŸ“Š Measuring ROI in AI-enhanced campaigns with specific KPIs βš–οΈ Navigating data ethics and content authenticity challenges πŸš€ Joya's vision for the ultimate AI marketing agent About Our Guest: 🎯 Director of Digital Marketing at InterraIT with 12 years of B2B marketing leadership 🎀 TEDx Speaker and recognized among the \"101 Women in AI Marketing\" 🎧 Co-host of \"The Marketer's Guide to the AI Galaxy\" podcast πŸ“Š Champion of accessible, ethical, and data-driven AI adoption in marketing 🌟 Passionate mentor for the next generation of marketers πŸ”— Strategic storytelling expert specializing in AI-powered personalization","meta_description":"In this episode, we sit down with Joya Scarlata , Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leadin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2146,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/data-science-with-sam-4345646/episodes/ep-23-ai-in-marketing-strategies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/data-science-with-sam-4345646/ep-23-ai-in-marketing-strategies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}