{"podcast":{"title":"Data Center Go-to-Market Podcast","slug":"data-center-go-to-market-podcast-6941968","podcast_index_feed_id":6941968,"rss_url":"https://feeds.transistor.fm/data-center-go-to-market-podcast","website_url":"https://www.dcsmi.com/podcast","image_url":"https://img.transistorcdn.com/0_zthuij9Fyo7fZn3Y8wF-MoBxJXQYbgI3L_lQSbWTo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MzJj/MjhkY2Y2NzQ0ZWRj/OTUyYzgwYzZlY2E5/MGRjOC5wbmc.jpg","author":"Data Center Sales & Marketing Institute (DCSMI)","episode_count":193,"summary":"Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market professionals who work in and around AI data centers -- including colocation, wholesale, hyperscale, edge, modular, technology, facilities, construction, real estate, sales, and marketing companies. This podcast is especially relevant for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers.","last_synced_at":"2026-07-14T20:19:07.787245+00:00","page_url":"https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968"},"episode":{"title":"Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast","slug":"ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast","published_at":"2026-05-21T10:00:00+00:00","page_url":"https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast","show_page_url":"https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968","url":"https://www.dcsmi.com/podcast/margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast","audio_url":"https://media.transistor.fm/7dae8f9f/660abe6b.mp3","summary":"https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 181 of the Data Center Go-to-Market Podcast, you’ll learn how Aravolta’s CEO moved from enterprise engineering at Microsoft to building a vendor-agnostic node that simplifies data center monitoring and control, why face-to-face trust and word-of-mouth still beat broad outbound, how forward-deployed engineers speed onboarding and bridge sales/implementation, what to prioritize when integrating thousands of make-model devices, hiring tradeoffs for scrappy vs. experienced talent, and how AI and self-service research are shifting the buyer journey earlier; plus practical GTM plays for scaling a lean startup in the data center and AI infrastructure market. 🔌🤝📈💡 Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:32 Introducing Margarita Groisman, Chief Executive Officer at Aravolta 1:12 Getting Your Name Out There In Today’s Data Center and AI Infrastructure Market 6:08 How High-Density AI Workloads / Infrastructure Changed Go-to-Market Strategy 10:12 Educating BMS, EPMS, SCADA, NOC, and DCIM Buyers Before a Sales Conversation 14:23 Data Center GTM Lessons Learned in Launching a DCIM, EPMS, and BMS Platform 16:40 Data Center Go-to-Market Strategy: What’s Working? What’s Not? (Lead Generation) 19:25 Subscribe to the Data Center GTM Briefing 20:22 How Y Combinator (YC) Entrepreneurial Experience Compares to the Data Center Industry 22:21 Why Data Center Companies Struggle to Turn Technical Expertise Into Actual Sales Momentum 25:56 What Data Center Sales Teams Consistently Misunderstand About Today’s Technical Buyers 28:27 Reaching the True Economic Buyers of Data Center Infr…","meta_description":"https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 181 of the Data Center Go-to-Market Podcast, you’ll learn how Aravolta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2539,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/data-center-go-to-market-podcast-6941968/episodes/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}