{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episode":{"title":"Skills to look for in a PR advisor: a conversation with Strahan Wallis","slug":"skills-to-look-for-in-a-pr-advisor-a-conversation-with-strahan-wallis","published_at":"2024-08-26T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/skills-to-look-for-in-a-pr-advisor-a-conversation-with-strahan-wallis","show_page_url":"https://stenobird.com/podcast/crunch-6600780","url":"https://www.wearehmc.co.nz/podcast/","audio_url":"https://podcasts.captivate.fm/media/af2e815d-31a8-4a56-8f60-953db3becb0b/CRUNCH-S02EP04-MASTER-Strahan-part2-converted.mp3","summary":"Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis. But what are the skills you should look for in that senior PR advisor? In the conclusion of our two-part conversation with PR industry leader, Strahan Wallis of Wallis&Co, we talk about 5 essential skills and character traits the best PR advisors embody: They are educated and trained in the communications professional and have proven experience in public relations. They understand how reputation impacts your organisation's license to operate. They are tuned into the wider environment - your industry, public perceptions, social trends, international impacts and more. They are committed to ethical practice. They are not driven by ego, are a good listener and willing to work on a team of skilled leaders to develop the best communications solution.","meta_description":"Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1857,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/skills-to-look-for-in-a-pr-advisor-a-conversation-with-strahan-wallis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/skills-to-look-for-in-a-pr-advisor-a-conversation-with-strahan-wallis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}