{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episode":{"title":"Building Trust in the Age of ChatGPT","slug":"building-trust-in-the-age-of-chatgpt","published_at":"2023-10-23T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/building-trust-in-the-age-of-chatgpt","show_page_url":"https://stenobird.com/podcast/crunch-6600780","url":"https://www.wearehmc.co.nz/podcast/","audio_url":"https://podcasts.captivate.fm/media/9129a016-dec8-4b4a-9ce1-ddcc55c41fd8/CRUNCH-AI-MASTER-converted.mp3","summary":"Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust? In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.' We tackle tricky questions, such as: \"Are communities ready for AI?\" \"Should you disclose if you are using generative AI?\" \"How do we bring communities along with us on our generative AI journey?\" Our guest on this episode is advertising industry executive, CEO of King St Chris Williams. Alongside HMC director Heather Claycomb and senior account manager Emma Letessier, we provide insights and tips on how to build trust with a community that has become mis-trustful of big corporates, governments and more.","meta_description":"Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1847,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/building-trust-in-the-age-of-chatgpt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/building-trust-in-the-age-of-chatgpt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}