{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episode":{"title":"Building Trust: A Crucial Step for Business Success","slug":"building-trust-a-crucial-step-for-business-success","published_at":"2024-11-01T04:30:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/building-trust-a-crucial-step-for-business-success","show_page_url":"https://stenobird.com/podcast/crunch-6600780","url":"https://www.wearehmc.co.nz/podcast/","audio_url":"https://podcasts.captivate.fm/media/bc6cbffc-d48c-43fc-b6af-bd7e6d04c502/cPR-Building-Trust-MASTER-converted.mp3","summary":"This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Building trust for any organisation is essential for fostering strong relationships with your audience and stakeholders, and this episode dives into effective public relations techniques to achieve that. Heather and Nicola from New Zealand PR Agency, HMC, delve into the intricacies of trust-building in their latest discussion on the CRUNCH podcast. They emphasise the importance of visibility, stating that organizations must be present in media and online spaces to be trusted. This visibility goes beyond mere branding; it requires authentic human interaction. Listeners are reminded that trust is fostered not through faceless corporations but through relatable individuals who communicate genuinely and transparently. Authenticity is key, as audiences are drawn to real stories and honest exchanges rather than polished corporate rhetoric. The conversation further explores the dual role of listening as a crucial trust-building strategy. Heather highlights that organisations should not only speak but also actively listen to their stakeholders. This means soliciting feedback, understanding audience needs, and implementing changes based on that feedback. The hosts point out the common pitfall of organisations seeking input without following through, which can erode trust. They draw parallels with past experiences in local councils that often conducted consultations without visible results, illustrating the significance of demonstrating accountability and action following feedback. Lastly, the episode touches upon the necessity of showing care as a leader. Heather and Nicola discuss the balance between maintaining professionalism and being approachable. Different leadership styles can express care in various…","meta_description":"This is a CRUNCH 'small bite' - a quick tip for our followers and fans. Building trust for any organisation is essential for fostering strong relationship…","key_points":[],"chapters":[],"topics":[],"duration_seconds":270,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/building-trust-a-crucial-step-for-business-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/building-trust-a-crucial-step-for-business-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}