{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episode":{"title":"Building an employer-of-choice reputation","slug":"building-an-employer-of-choice-reputation","published_at":"2023-11-05T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/building-an-employer-of-choice-reputation","show_page_url":"https://stenobird.com/podcast/crunch-6600780","url":"https://www.wearehmc.co.nz/podcast/","audio_url":"https://podcasts.captivate.fm/media/b8cf8c8a-0e7b-4fdd-a853-5d005b02eea7/CRUNCH-Employer-of-Choice-MASTER-converted.mp3","summary":"In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts the best talent but also retains them? A careful communications strategy one of the keys. Join us in this CRUNCH episode as we delve into the role public relations plays in helping companies build a reputation as an employer of choice. We'll uncover the secrets of successful employer branding and how PR can be the catalyst to make your organisation a magnet for top-tier professionals. Our guests include founder and executive recruiter at Everest Group, Senga Allen and business development manager at Perrin Ag, Michael Matthews. Our guests, alongside HMC senior account manager Kate Webber, share their insights and experiences in leveraging public relations to create a positive company image, enhance your culture, and strengthen your talent pipeline. Discover the role communications can play in helping your company differentiate itself in the competitive job market and become the go-to destination for top talent. Whether you're a small startup or an established corporation, this episode will provide you with actionable strategies to build a stellar reputation as an employer of choice.","meta_description":"In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2478,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/building-an-employer-of-choice-reputation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/building-an-employer-of-choice-reputation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}