{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episode":{"title":"Bridge the Credibility Gap: Aligning Identity with Reputation","slug":"bridge-the-credibility-gap-aligning-identity-with-reputation","published_at":"2024-11-08T03:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/bridge-the-credibility-gap-aligning-identity-with-reputation","show_page_url":"https://stenobird.com/podcast/crunch-6600780","url":"https://www.wearehmc.co.nz/podcast/","audio_url":"https://podcasts.captivate.fm/media/b68f246e-58ba-4da1-8a1a-9d0923eace23/CRUNCH-cPR-Credibility-Gap-MASTER-converted.mp3","summary":"This is a CRUNCH 'small bite' - a quick tip for our followers and fans. This CRUNCH episode dives deep into the concept of the 'Credibility Gap', a critical topic for leaders and businesses striving to align their identity with their reputation. Hosted by Kate Webber and Heather Claycomb, the discussion begins by defining the nuanced differences between identity—how one perceives themselves—and reputation—how they are perceived by others. This gap can lead to a lack of credibility, which poses significant risks for leadership and organizational success. The hosts share examples of leaders who overestimate their effectiveness, leading to disconnects that can undermine team morale and organizational goals. Heather emphasizes the importance of recognising this gap and its implications, reminding listeners that authenticity and self-awareness are key to bridging it. Takeaways: The credibility gap arises when there's a misalignment between self-perception and public perception. To minimise the credibility gap, leaders must consistently seek and embrace feedback from their teams. Authenticity is key; being true to oneself fosters trust and strengthens relationships with others. Adapting your communication style to different audiences while maintaining integrity is essential for credibility. Acknowledging your shortcomings and apologizing when necessary helps to rebuild trust over time. Regular self-assessment and reflection on how others perceive you can bridge the credibility gap. Companies mentioned in this episode: HMC","meta_description":"This is a CRUNCH 'small bite' - a quick tip for our followers and fans. This CRUNCH episode dives deep into the concept of the 'Credibility Gap', a critic…","key_points":[],"chapters":[],"topics":[],"duration_seconds":353,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/bridge-the-credibility-gap-aligning-identity-with-reputation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/bridge-the-credibility-gap-aligning-identity-with-reputation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}