{"podcast":{"title":"CRUNCH","slug":"crunch-6600780","podcast_index_feed_id":6600780,"rss_url":"https://feeds.captivate.fm/crunch/","website_url":"https://www.wearehmc.co.nz/podcast/","image_url":"https://artwork.captivate.fm/3ee0543d-0142-4760-95ba-a1047b6dcc57/wDCoYL3d_RMJRejVQhAImRJv.png","author":"HMC","episode_count":28,"summary":"Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to div…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/crunch-6600780"},"episodes":[{"title":"From Ignored to Newsworthy: How to Earn Media Coverage","slug":"from-ignored-to-newsworthy-how-to-earn-media-coverage","published_at":"2026-05-25T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/from-ignored-to-newsworthy-how-to-earn-media-coverage","url":"https://www.wearehmc.co.nz/podcast/","duration_seconds":2312,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/from-ignored-to-newsworthy-how-to-earn-media-coverage/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/from-ignored-to-newsworthy-how-to-earn-media-coverage.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Winning the Battle for Farmer Attention","slug":"winning-the-battle-for-farmer-attention","published_at":"2026-03-24T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/winning-the-battle-for-farmer-attention","url":"https://www.wearehmc.co.nz/ep-6-winning-the-battle-for-farmer-attention/","duration_seconds":2604,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/winning-the-battle-for-farmer-attention/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/winning-the-battle-for-farmer-attention.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Build Your Leadership Brand on LinkedIn","slug":"build-your-leadership-brand-on-linkedin","published_at":"2026-01-27T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/build-your-leadership-brand-on-linkedin","url":"https://www.wearehmc.co.nz/ep-5-heres-how-to-use-linkedin-properly/","duration_seconds":1371,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/build-your-leadership-brand-on-linkedin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/build-your-leadership-brand-on-linkedin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Five Crucial Steps to Take in the First Hour of a Crisis","slug":"five-crucial-steps-to-take-in-the-first-hour-of-a-crisis","published_at":"2026-01-15T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/five-crucial-steps-to-take-in-the-first-hour-of-a-crisis","url":"https://www.wearehmc.co.nz/ep-4-how-to-handle-a-crisis-in-the-first-hour/","duration_seconds":385,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/five-crucial-steps-to-take-in-the-first-hour-of-a-crisis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/five-crucial-steps-to-take-in-the-first-hour-of-a-crisis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Bad Review!  What Should I Do?","slug":"bad-review-what-should-i-do","published_at":"2026-01-11T18:00:00+00:00","page_url":"https://stenobird.com/podcast/crunch-6600780/bad-review-what-should-i-do","url":"https://www.wearehmc.co.nz/ep-3-bad-reviews/","duration_seconds":458,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/bad-review-what-should-i-do/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/crunch-6600780/bad-review-what-should-i-do.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How to Ensure Your Brand Shows Up in AI 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