{"podcast":{"title":"Creator Upload","slug":"creator-upload-944364","podcast_index_feed_id":944364,"rss_url":"https://anchor.fm/s/104a12160/podcast/rss","website_url":"https://creatorupload.simplecast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43626360/43626360-1785764910782-fb3f3abe3ba9d.jpg","author":"Tubefilter","episode_count":310,"summary":"Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen","last_synced_at":"2026-09-04T20:17:53.534886+00:00","page_url":"https://stenobird.com/podcast/creator-upload-944364"},"episode":{"title":"We Went to YouTube Brandcast (What You Need To Know)","slug":"we-went-to-youtube-brandcast-what-you-need-to-know","published_at":"2026-05-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/creator-upload-944364/we-went-to-youtube-brandcast-what-you-need-to-know","show_page_url":"https://stenobird.com/podcast/creator-upload-944364","url":"https://podcasters.spotify.com/pod/show/creator-upload/episodes/We-Went-to-YouTube-Brandcast-What-You-Need-To-Know-e3jd5hn","audio_url":"https://anchor.fm/s/104a12160/podcast/play/120017911/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-15%2F424190551-44100-2-7924723979be1.mp3","summary":"In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms. What you'll learn: -- Household name advertisers grew their creator sponsorships by 189% in 2025. -- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect. -- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs. -- LTK announced a new creator program for social commerce with Target. 00:00 Welcome to Creator Upload 00:42 Gospel Stats in the Wall Street Journal 04:13 YouTube BrandCast at Lincoln Center 07:53 Packaging creator shows for legacy advertisers 11:24 New creator shows coming to YouTube 15:44 YouTube executives adopt a fighting attitude 17:54 Why you can't optimize into desire 19:28 Two-click shopping on connected TVs 21:01 Target and LTK social commerce partnership 22:28 Mental health benefits of leaving Instagram 22:45 TikTok Go travel booking program Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand","meta_description":"In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1459,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-youtube-brandcast-what-you-need-to-know/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-upload-944364/we-went-to-youtube-brandcast-what-you-need-to-know.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}