{"podcast":{"title":"Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers","slug":"creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","podcast_index_feed_id":2534467,"rss_url":"https://feeds.captivate.fm/social-media-news-live/","website_url":"https://social-media-news-live.simplecast.com","image_url":"https://artwork.captivate.fm/fcd5e4fb-aacf-4d45-8680-d41313fc2db9/Square-with-border.jpg","author":"Jeff Sieh","episode_count":248,"summary":"Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467"},"episode":{"title":"How to Use Podcasting to Grow Your Business and Attract Better Leads","slug":"how-to-use-podcasting-to-grow-your-business-and-attract-better-leads","published_at":"2025-12-03T06:00:00+00:00","page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/how-to-use-podcasting-to-grow-your-business-and-attract-better-leads","show_page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","url":"https://socialmedianewslive.com/how-to-use-podcasting-to-grow-your-business-and-attract-better-leads/","audio_url":"https://episodes.captivate.fm/episode/f37012c4-5dbe-4186-9c45-4ef74d129ef5.mp3","summary":"If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.” We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out. Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call. Key Takeaways A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose. Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective. Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically. Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a l…","meta_description":"If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3098,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/episodes/how-to-use-podcasting-to-grow-your-business-and-attract-better-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/how-to-use-podcasting-to-grow-your-business-and-attract-better-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}