{"podcast":{"title":"Creator News Live: Discussing the latest tools, tips, and tactics with industry experts, innovators, creators, and storytellers","slug":"creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","podcast_index_feed_id":2534467,"rss_url":"https://feeds.captivate.fm/social-media-news-live/","website_url":"https://social-media-news-live.simplecast.com","image_url":"https://artwork.captivate.fm/fcd5e4fb-aacf-4d45-8680-d41313fc2db9/Square-with-border.jpg","author":"Jeff Sieh","episode_count":262,"summary":"Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.","last_synced_at":"2026-09-22T08:19:51.208952+00:00","page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467"},"episode":{"title":"He Took the Deals Everyone Else Laughed At (And Won)","slug":"he-took-the-deals-everyone-else-laughed-at-and-won","published_at":"2026-08-14T10:00:00+00:00","page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/he-took-the-deals-everyone-else-laughed-at-and-won","show_page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","url":"https://socialmedianewslive.com/he-took-the-deals-everyone-else-laughed-at-and-won/","audio_url":"https://episodes.captivate.fm/episode/eb5284ae-2cbe-4229-85bd-163b42994aeb.mp3","summary":"What if the opportunity everyone else is laughing at is exactly the one you should be paying attention to? -------------- Billy Thorpe built his business by taking the small video deals other creators dismissed, then figuring out how to make the math work through speed, consistency, and a repeatable system. Billy shares why creators should question the unwritten rules in their industry, focus on profit instead of impressive revenue numbers, and build direct relationships with customers instead of depending entirely on a platform. We also get into repeat business, finding new revenue inside work you’re already doing, knowing when “enough” really is enough, and why staying adaptable matters when your business inevitably changes. Key Points Don’t automatically dismiss an opportunity because other people think it’s too small, cheap, or weird. Test industry “rules” for yourself instead of assuming someone else’s numbers apply to your business. Look at profit and efficiency, not just the price of an individual deal or your total revenue. Build systems that let you do the same work faster without sacrificing what the customer actually needs. Own your customer relationships so losing a platform doesn’t mean losing your entire business. Look for additional ways to monetize work you’ve already created, including usage rights, formats, and other platforms. Repeat customers can be more valuable than constantly finding and selling new ones. Decide what “enough” looks like for you instead of letting someone else’s income or workload define success. AI can help you get more value from your own knowledge and experience, but trust and real human experience are essential to product content. Resources Billy Thorpe: Website | YouTube | Billy's Facebook Group Zac Brown: Website | Podcast |…","meta_description":"What if the opportunity everyone else is laughing at is exactly the one you should be paying attention to? -------------- Billy Thorpe built his business…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/episodes/he-took-the-deals-everyone-else-laughed-at-and-won/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/he-took-the-deals-everyone-else-laughed-at-and-won.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}