{"podcast":{"title":"Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers","slug":"creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","podcast_index_feed_id":2534467,"rss_url":"https://feeds.captivate.fm/social-media-news-live/","website_url":"https://social-media-news-live.simplecast.com","image_url":"https://artwork.captivate.fm/fcd5e4fb-aacf-4d45-8680-d41313fc2db9/Square-with-border.jpg","author":"Jeff Sieh","episode_count":248,"summary":"Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467"},"episode":{"title":"AI Is Changing Search Forever: How Creators Can Still Get Found","slug":"ai-is-changing-search-forever-how-creators-can-still-get-found","published_at":"2025-12-17T18:30:00+00:00","page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/ai-is-changing-search-forever-how-creators-can-still-get-found","show_page_url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467","url":"https://social-media-news-live.simplecast.com","audio_url":"https://episodes.captivate.fm/episode/ef96b3ec-0afa-4eb0-89cc-72799af1db15.mp3","summary":"If you’ve noticed your content isn’t getting found the way it used to, you’re not imagining things. Search is changing fast, and AI is right in the middle of it. This week, I’m joined by my friend Rich Brooks , digital marketing veteran, agency owner, and host of the Agents of Change podcast, to break down what’s actually happening behind the scenes with search and what creators need to do next. We talk about why informational SEO is taking a hit, how AI overviews and answer engines are changing traffic patterns, and why fewer visits doesn’t automatically mean worse results. Rich explains the shift toward higher-intent traffic, branded search, and why trust, authority, and clarity matter more than chasing rankings. This episode is all about adjusting expectations and strategies without panicking. From optimizing service pages to thinking differently about PR, branding, and video content, Rich shares practical guidance to help creators and businesses stay visible, credible, and relevant in an AI-driven world. Key Takeaways Informational SEO is losing ground: AI summaries often answer top-of-funnel questions before anyone clicks a website. Fewer visits can mean better leads: Traffic may drop, but intent is getting sharper, especially for service-based businesses. Optimize bottom-of-funnel pages first: Service and sales pages matter more than ever for conversions. Branded search is becoming critical: When people search for you by name, AI and search engines take notice. External citations matter: AI tools look at trusted directories, media outlets, and third-party sources to decide who to recommend. Consistency builds entity trust: Saying the same thing about your brand across your site, directories, and profiles helps AI understand who you are. Video and podcasting still…","meta_description":"If you’ve noticed your content isn’t getting found the way it used to, you’re not imagining things. Search is changing fast, and AI is right in the middle…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3323,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/episodes/ai-is-changing-search-forever-how-creators-can-still-get-found/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creator-news-live-discussing-the-latest-social-media-tools-tips-and-tactics-with-industry-experts-innovators-creators-and-storytellers-2534467/ai-is-changing-search-forever-how-creators-can-still-get-found.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}