{"podcast":{"title":"Creative Minds, Smart Money: Finance & Business Tips for Creatives","slug":"creative-minds-smart-money-finance-business-tips-for-creatives-7759654","podcast_index_feed_id":7759654,"rss_url":"https://feeds.captivate.fm/creative-minds-smart/","website_url":"https://www.firestormfinance.com/","image_url":"https://artwork.captivate.fm/f48248e0-0778-40b2-b779-d601e95e8c74/Copy-of-Copy-of-Episode-43-2.png","author":"Samantha Eck | Bookkeeper for Creatives","episode_count":110,"summary":"Creative Minds, Smart Money is the go-to podcast for creative entrepreneurs who are ready to stop treating their finances like a side character in their business story. Hosted by Samantha Eck, bookkeeper and fractional CFO, this show breaks down the financial side of running a creative business into actionable steps that actually make sense. Each week, we tackle everything from pricing strategies and cash flow management to making smart business decisions that keep your creative business thriving (yes, even during those slow months). You'll get real, practical advice on managing your money and growing your business while still having time and funds to enjoy what you love. Beyond the numbers, we explore the full picture of creative business success - from marketing strategies to efficient systems - because building a sustainable business requires more than just good bookkeeping. And occasionally, I bring in industry experts to share their insights on taking your creative business to the next level. Ready to turn your creative talents into a thriving business that actually pays you what you're worth? Hit subscribe and let's make it happen.","last_synced_at":"2026-07-22T22:19:52.595574+00:00","page_url":"https://stenobird.com/podcast/creative-minds-smart-money-finance-business-tips-for-creatives-7759654"},"episode":{"title":"101% Revenue Growth, 50% Profit Margins, and 2 New Hires with Jayci from Happy Girl Marketing Co","slug":"101-revenue-growth-50-profit-margins-and-2-new-hires-with-jayci-from-happy-girl-marketing-co","published_at":"2026-04-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/creative-minds-smart-money-finance-business-tips-for-creatives-7759654/101-revenue-growth-50-profit-margins-and-2-new-hires-with-jayci-from-happy-girl-marketing-co","show_page_url":"https://stenobird.com/podcast/creative-minds-smart-money-finance-business-tips-for-creatives-7759654","url":"https://www.firestormfinance.com/","audio_url":"https://episodes.captivate.fm/episode/bc441114-755f-48e9-a41d-00c4af44d92b.mp3","summary":"Revenue doubled. Profit margins held above 50%. Two new employees hired with zero panic. And a business owner who went from reacting to her money to trusting it, in just one year. In this episode, I'm sitting down with Jayci from Happy Girl Marketing Co. (my client and social media manager!) for an honest look at what that journey looked like. We're talking numbers, feelings, and the difference it makes to have a financial plan that truly works for your business. Topics Covered: The simple equation that wasn't cutting it — why \"money in minus money out equals what I get to spend\" works until it really, really doesn't, and what Jayci noticed when she started growing Going from clean books to actual clarity — what changed when bookkeeping alone wasn't enough, and what it looked like to add budgeting and cash flow forecasting into the mix Hiring without the fear — how Jayci made two employee hires in four months by looking at the data What it means to pay yourself consistently — moving away from \"whatever's left at the end of the month\" to an actual, predictable paycheck 101% revenue growth and what made it feel calm — how doubling your revenue can be exciting instead of chaotic when the right systems are already in place Why finances are personal even when they're business — what it looks like to have a bookkeeper who's also a genuine partner, and why trust is so important Connect with Jayci: Website: HappygirlmarketingcoHappy Girl Marketing Co Instagram: Instagraminstagram.com/happygirlmarketingco Links & Resources: Website: FirestormfinanceFirestorm Finance | Bookkeeping for Creative Entrepreneurs Podcast Home: FirestormfinancePodcast | firestormfinance.com Book a Discovery Call: FirestormfinanceContact Firestorm Finance | Bookkeeping Support for Creatives Listen &…","meta_description":"Revenue doubled. Profit margins held above 50%. Two new employees hired with zero panic. And a business owner who went from reacting to her money to trust…","key_points":[],"chapters":[],"topics":[],"duration_seconds":962,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creative-minds-smart-money-finance-business-tips-for-creatives-7759654/episodes/101-revenue-growth-50-profit-margins-and-2-new-hires-with-jayci-from-happy-girl-marketing-co/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creative-minds-smart-money-finance-business-tips-for-creatives-7759654/101-revenue-growth-50-profit-margins-and-2-new-hires-with-jayci-from-happy-girl-marketing-co.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}