{"podcast":{"title":"Creative Control","slug":"creative-control-811661","podcast_index_feed_id":811661,"rss_url":"https://feeds.megaphone.fm/MANV8106289033","website_url":"https://www.fastcompany.com/","image_url":"https://megaphone.imgix.net/podcasts/bb90e0b2-ad87-11e9-9255-ffc49d4f53cb/image/5a0822e2dde67b1eb696656af3390274.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Fast Company","episode_count":193,"summary":"The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.","last_synced_at":"2026-07-14T18:22:18.840311+00:00","page_url":"https://stenobird.com/podcast/creative-control-811661"},"episode":{"title":"How Elvira Built a Brand to Die For","slug":"how-elvira-built-a-brand-to-die-for","published_at":"2025-11-03T17:43:00+00:00","page_url":"https://stenobird.com/podcast/creative-control-811661/how-elvira-built-a-brand-to-die-for","show_page_url":"https://stenobird.com/podcast/creative-control-811661","url":"https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV6422000462.mp3?updated=1762193938","audio_url":"https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV6422000462.mp3?updated=1762193938","summary":"Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control","meta_description":"Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a so…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2610,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/creative-control-811661/episodes/how-elvira-built-a-brand-to-die-for/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/creative-control-811661/how-elvira-built-a-brand-to-die-for.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}