{"podcast":{"title":"Create or Destroy: Reimagining Marketing with Seth Matlins","slug":"create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","podcast_index_feed_id":7854347,"rss_url":"https://feeds.megaphone.fm/VMP2018586217","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/51e3caa8-1e2d-11f1-a41d-7304484c8df1/image/2adb51d4e3ebbc2b769a22f08a4e09aa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Vox Media","episode_count":7,"summary":"Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company.","last_synced_at":"2026-06-16T22:17:48.771013+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347"},"episode":{"title":"Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value","slug":"qualcomm-s-don-mcguire-on-how-a-narrative-shift-created-89-more-value","published_at":"2026-06-16T10:01:00+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/qualcomm-s-don-mcguire-on-how-a-narrative-shift-created-89-more-value","show_page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1911553958.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1911553958.mp3","summary":"In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip away, and value can be destroyed. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualco…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4237,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/qualcomm-s-don-mcguire-on-how-a-narrative-shift-created-89-more-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/qualcomm-s-don-mcguire-on-how-a-narrative-shift-created-89-more-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}