{"podcast":{"title":"Create or Destroy: Reimagining Marketing with Seth Matlins","slug":"create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","podcast_index_feed_id":7854347,"rss_url":"https://feeds.megaphone.fm/VMP2018586217","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/51e3caa8-1e2d-11f1-a41d-7304484c8df1/image/2adb51d4e3ebbc2b769a22f08a4e09aa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Vox Media","episode_count":7,"summary":"Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company.","last_synced_at":"2026-06-16T22:17:48.771013+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347"},"episode":{"title":"Nick Tran on How One Marketing Decision Created More Value Than Any Campaign","slug":"nick-tran-on-how-one-marketing-decision-created-more-value-than-any-campaign","published_at":"2026-05-12T10:00:00+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/nick-tran-on-how-one-marketing-decision-created-more-value-than-any-campaign","show_page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1658466721.mp3?updated=1778553284","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1658466721.mp3?updated=1778553284","summary":"Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO when it became Ad Age's Marketer of the Year. Now, as both President and CMO of the joint venture relaunching Cîroc Vodka and Lobos 1707, he's rebuilding a brand whose defining association became a liability while scaling another. For Nick, the value creation equation can look different from the CMO's and President's seats, even if maybe they shouldn’t, and often requires unlearning and breaking old models. From Wisdomous and the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3668,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/nick-tran-on-how-one-marketing-decision-created-more-value-than-any-campaign/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/nick-tran-on-how-one-marketing-decision-created-more-value-than-any-campaign.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}