{"podcast":{"title":"Create or Destroy: Reimagining Marketing with Seth Matlins","slug":"create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","podcast_index_feed_id":7854347,"rss_url":"https://feeds.megaphone.fm/VMP2018586217","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/51e3caa8-1e2d-11f1-a41d-7304484c8df1/image/2adb51d4e3ebbc2b769a22f08a4e09aa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Vox Media","episode_count":18,"summary":"Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company.","last_synced_at":"2026-09-16T00:20:59.228466+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347"},"episode":{"title":"JPMorganChase CMO Carla Hassan on What Happens When the Product Doesn't Speak for Itself","slug":"jpmorganchase-cmo-carla-hassan-on-what-happens-when-the-product-doesn-t-speak-for-itself","published_at":"2026-08-11T10:02:00+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/jpmorganchase-cmo-carla-hassan-on-what-happens-when-the-product-doesn-t-speak-for-itself","show_page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP8186966232.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP8186966232.mp3","summary":"Having previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys \"R\" Us, JPMorganChase CMO Carla Hassan offers a unique perspective on what changes when your product becomes completely intangible. When 84 million customers entrust an institution with their savings and financial futures, trust isn't built on a retail shelf, it’s created or destroyed in the quiet consistency of 320,000 employees and 5,000 branches executing every single daily interaction. In this episode, Seth and Carla discuss why brand reputation relies on human connection in physical branches and seamless enterprise alignment,  the dangerous trap companies fall into of shipping their internal org structure to the end user, and why category leaders can never afford to get comfortable, even at the top of their industry. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Having previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys \"R\" Us, JPMorganChase CMO Carla Hassan offers a unique perspect…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4271,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/jpmorganchase-cmo-carla-hassan-on-what-happens-when-the-product-doesn-t-speak-for-itself/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/jpmorganchase-cmo-carla-hassan-on-what-happens-when-the-product-doesn-t-speak-for-itself.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}