{"podcast":{"title":"Create or Destroy: Reimagining Marketing with Seth Matlins","slug":"create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","podcast_index_feed_id":7854347,"rss_url":"https://feeds.megaphone.fm/VMP2018586217","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/51e3caa8-1e2d-11f1-a41d-7304484c8df1/image/2adb51d4e3ebbc2b769a22f08a4e09aa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Vox Media","episode_count":18,"summary":"Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company.","last_synced_at":"2026-09-16T00:20:59.228466+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347"},"episode":{"title":"Gary Vaynerchuk: Fighting Your Customer Never Creates Value","slug":"gary-vaynerchuk-fighting-your-customer-never-creates-value","published_at":"2026-07-07T10:01:00+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/gary-vaynerchuk-fighting-your-customer-never-creates-value","show_page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6312780361.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6312780361.mp3","summary":"Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and business. In this wide-ranging conversation, he and Seth get into what Gary has learned from sitting across from hundreds of founders about the patterns separating value creators from capital destroyers (including the answer he rarely gives publicly about what connects every investment decision he's ever said yes to), what nine years of stagnation at Twitter reveals about how enterprises destroy value, why Apple's run under Tim Cook is both a masterclass and a cautionary tale, and why the single biggest gap in Fortune 500 marketing isn't what most people think it is. And on a personal level, Gary gets into what growing up as a Soviet immigrant taught him, and why '80s pop culture shaped his instincts as a consumer strategist just as much as anything that happened in a boardroom. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2982,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/gary-vaynerchuk-fighting-your-customer-never-creates-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/gary-vaynerchuk-fighting-your-customer-never-creates-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}