{"podcast":{"title":"Create or Destroy: Reimagining Marketing with Seth Matlins","slug":"create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","podcast_index_feed_id":7854347,"rss_url":"https://feeds.megaphone.fm/VMP2018586217","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/51e3caa8-1e2d-11f1-a41d-7304484c8df1/image/2adb51d4e3ebbc2b769a22f08a4e09aa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Vox Media","episode_count":18,"summary":"Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company.","last_synced_at":"2026-09-16T00:20:59.228466+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347"},"episode":{"title":"Duolingo CMO Manu Orssaud on What Gets Destroyed When the Street Decides Your Strategy","slug":"duolingo-cmo-manu-orssaud-on-what-gets-destroyed-when-the-street-decides-your-strategy","published_at":"2026-09-01T10:02:00+00:00","page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/duolingo-cmo-manu-orssaud-on-what-gets-destroyed-when-the-street-decides-your-strategy","show_page_url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6483662202.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6483662202.mp3","summary":"In Q425, Duolingo's CEO told the Street the company would accept slower revenue growth and lower profitability in order to prioritize growing the number of people who use the product every day. This is a strategic decision that runs counter to what most enterprises do under pressure from analysts and investors.  In this conversation, Duolingo's CMO, Manu Orssaud, walks Seth through why the company made that bet and what it reveals about where value actually comes from. They also talk about why brand consistency and brand sameness are two very different things that most companies confuse; why 40% of Duolingo's growth in China can't be explained by any attribution model and the company's strong conviction that what they're seeing is brand momentum; and why, after building one of the most irreverent brands in tech, Manu's now wrestling with how Duolingo evolves without letting shock value become the brand. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In Q425, Duolingo's CEO told the Street the company would accept slower revenue growth and lower profitability in order to prioritize growing the number o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3503,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/duolingo-cmo-manu-orssaud-on-what-gets-destroyed-when-the-street-decides-your-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/duolingo-cmo-manu-orssaud-on-what-gets-destroyed-when-the-street-decides-your-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}