{"podcast":{"title":"Craft Industry Alliance","slug":"craft-industry-alliance-215099","podcast_index_feed_id":215099,"rss_url":"https://feed.podbean.com/abbyglassenberg/feed.xml","website_url":"https://abbyglassenberg.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/615745/CIAlogopodcastv1_3000.jpg","author":"Abby Glassenberg","episode_count":337,"summary":"The Craft Industry Alliance podcast is an interview show for creative business owners working in the crafts industry. Hear how craft entrepreneurs built their businesses, including overcoming roadblocks and encountering turning points along the way. Each episode ends with recommendations for great tools and resources to check out!","last_synced_at":"2026-06-13T06:17:56.993886+00:00","page_url":"https://stenobird.com/podcast/craft-industry-alliance-215099"},"episode":{"title":"Episode #309: Leanne Pressly and Lisa Shroyer from Stitchcraft Marketing on Buying and Selling a Craft Business","slug":"episode-309-leanne-pressly-and-lisa-shroyer-from-stitchcraft-marketing-on-buying-and-selling-a-craft-business","published_at":"2026-04-04T00:08:54+00:00","page_url":"https://stenobird.com/podcast/craft-industry-alliance-215099/episode-309-leanne-pressly-and-lisa-shroyer-from-stitchcraft-marketing-on-buying-and-selling-a-craft-business","show_page_url":"https://stenobird.com/podcast/craft-industry-alliance-215099","url":"https://abbyglassenberg.podbean.com/e/episode-309-leanne-pressly-and-lisa-shroyer-from-stitchcraft-marketing-on-buying-and-selling-a-craft-business/","audio_url":"https://mcdn.podbean.com/mf/web/adih53wfnjbdwwsd/Leanne_and_Lisa_Ready_to_Go_-_4326_501PM9moxj.mp3","summary":"On today's episode of the Craft Industry Alliance podcast, we’re talking about buying and selling a craft business with my guests Lisa Shroyer and Leanne Pressly. This episode is a bit of a different show format because we focus on how to buy or sell a business. So often in the crafts industry, businesses just close, rather than go through a sale process. Part of the reason this happens is that selling a business can be a lot of work. It requires preparation, and the due diligence process can be rough. And part of the reason is that it can be hard to find eligible buyers who truly get the crafts industry and aren’t just looking to make fast cash. But with Stitchcraft Marketing, we have a great seller success story. We invite Leanne and Lisa to share their experience selling and buying a business. Lisa is a lifelong knitter with a career spanning the craft industry, media, and tech. Prior to acquiring Stitchcraft, she worked at Interweave, F+W Media, Craftsy, NBCUniversal, and BiggerPockets. She lives in Colorado, where she spends her weekends hiking and trail running. Leanne is an accomplished entrepreneur and businesswoman with extensive experience in the craft and hobby industry. Leanne founded Stitchcraft Marketing in 2009 and worked with over 300 companies in the fiber and fabric space. Having sold the agency in 2026, Leanne is focusing on getting more time in her craft room, sewing, knitting, making pottery, and lots of sourdough bread. She lives in Colorado and enjoys hiking, skiing, and spending time with her family in the outdoors. +++++ This episode is sponsored by Eucalan. Looking for the best way to care for your handmade and delicate items? Eucalan Delicate Wash is a no-rinse, eco-friendly laundry solution designed for knitwear, quilts, embellished garments…","meta_description":"On today's episode of the Craft Industry Alliance podcast, we’re talking about buying and selling a craft business with my guests Lisa Shroyer and Leanne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3542,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/craft-industry-alliance-215099/episodes/episode-309-leanne-pressly-and-lisa-shroyer-from-stitchcraft-marketing-on-buying-and-selling-a-craft-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/craft-industry-alliance-215099/episode-309-leanne-pressly-and-lisa-shroyer-from-stitchcraft-marketing-on-buying-and-selling-a-craft-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}