{"podcast":{"title":"Copywriters Podcast","slug":"copywriters-podcast-56820","podcast_index_feed_id":56820,"rss_url":"https://anchor.fm/s/10e6adc90/podcast/rss?cat=53","website_url":"https://copywriterspodcast.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/45268516/e31b5d27c78ffc92.jpg","author":"David Garfinkel","episode_count":483,"summary":"Copywriting lessons from David Garfinkel","last_synced_at":"2026-07-20T14:17:43.627480+00:00","page_url":"https://stenobird.com/podcast/copywriters-podcast-56820"},"episode":{"title":"The Best Type Of Ad To Use In 2026","slug":"the-best-type-of-ad-to-use-in-2026","published_at":"2026-05-25T06:06:00+00:00","page_url":"https://stenobird.com/podcast/copywriters-podcast-56820/the-best-type-of-ad-to-use-in-2026","show_page_url":"https://stenobird.com/podcast/copywriters-podcast-56820","url":"https://podcasters.spotify.com/pod/show/nathan-fraser3/episodes/The-Best-Type-Of-Ad-To-Use-In-2026-e3jnq5a","audio_url":"https://anchor.fm/s/10e6adc90/podcast/play/120366698/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F7a300aec-0b73-95f5-320e-b77b9503e0df.mp3","summary":"If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-value ones. He’s right, of course. UGC puts a person just like you in the ad. Or at least that’s the intention. Real people, not models and spokespeople. Talking about the product in their own real-life experience. You’re seeing these ads all the time. But how do you make one for yourself? We’ll take a deep dive on that question today. If you’d like help putting together a user generated content program, drop me an email david @ davidgarfinkel . com andwe’ll figure something out together.","meta_description":"If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1838,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/copywriters-podcast-56820/episodes/the-best-type-of-ad-to-use-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/copywriters-podcast-56820/the-best-type-of-ad-to-use-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}