{"podcast":{"title":"Contractor Growth Network","slug":"contractor-growth-network-709426","podcast_index_feed_id":709426,"rss_url":"https://contractormarketingtips.libsyn.com/rss","website_url":"http://contractormarketingtips.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/c/1/8/1/c181defe4c18922de55e3c100dce7605/Pod_art_new.jpg","author":"Logan Shinholser","episode_count":556,"summary":"Growing up as the son of a successful contractor, Logan experienced firsthand the benefits of a healthy contracting business: less stress, more money, and more time for family. Now Logan runs Contractor Growth Network to help guide you on your journey to create a strong and reliable contracting business for your family. Interested in learning more? Visit contractorgrowthnetwork.com or join our Facebook group, Common Sense Contracting, today.","last_synced_at":"2026-06-10T22:19:27.916901+00:00","page_url":"https://stenobird.com/podcast/contractor-growth-network-709426"},"episode":{"title":"#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)","slug":"464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner","published_at":"2025-07-16T10:15:00+00:00","page_url":"https://stenobird.com/podcast/contractor-growth-network-709426/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner","show_page_url":"https://stenobird.com/podcast/contractor-growth-network-709426","url":"https://contractormarketingtips.libsyn.com/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner","audio_url":"https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/clean/secure/contractormarketingtips/How_to_use_storytelling_as_a_sales_tool_CGN_podcast.mp3?dest-id=819083","summary":"In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get \"About Us\" pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every \"average contractor\" in your market.","meta_description":"In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get \"About Us\" pages and testimonials totally wron…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2455,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/contractor-growth-network-709426/episodes/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/contractor-growth-network-709426/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}