{"podcast":{"title":"ContenderCast with Justin Honaman","slug":"contendercast-with-justin-honaman-8266","podcast_index_feed_id":8266,"rss_url":"https://jhonaman.libsyn.com/rss","website_url":"https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825","image_url":"https://static.libsyn.com/p/assets/0/a/f/6/0af619f93d11ff63/Contender-Cast-PC-artwork-2.jpg","author":"ContenderCast","episode_count":669,"summary":"Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!","last_synced_at":"2026-06-15T02:18:32.921178+00:00","page_url":"https://stenobird.com/podcast/contendercast-with-justin-honaman-8266"},"episode":{"title":"ZICO COCONUT WATER, GROUNDFORCE CAPITAL & AN ENTREPRENEUR'S GUIDE TO FREEDOM","slug":"zico-coconut-water-groundforce-capital-an-entrepreneur-s-guide-to-freedom","published_at":"2026-05-18T09:00:00+00:00","page_url":"https://stenobird.com/podcast/contendercast-with-justin-honaman-8266/zico-coconut-water-groundforce-capital-an-entrepreneur-s-guide-to-freedom","show_page_url":"https://stenobird.com/podcast/contendercast-with-justin-honaman-8266","url":"https://jhonaman.libsyn.com/zico-coconut-water-groundforce-capital-an-entrepreneurs-guide-to-freedom","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/jhonaman/661_ZICO_COCONUT_WATER_GROUNDFORCE_CAPITAL__AN_ENTREPRENEURS_GUIDE_TO_FREEDOM.mp3?dest-id=478863","summary":"Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuilding it bigger than ever, going for $1B+, and documenting the entire process. Mark also leads GroundForce Capital, a $600M firm investing in companies like Liquid Death, Bobbie, and Humm Kombucha. And he's using this rebuilt operating system—FreedomOS—to take ZICO past where it was when he sold it the first time. Not with more grind. With more clarity, more ease, and more fun. Mark joins Justin to discuss beverage, entrepreneurship and more.","meta_description":"Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuildin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1942,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/contendercast-with-justin-honaman-8266/episodes/zico-coconut-water-groundforce-capital-an-entrepreneur-s-guide-to-freedom/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/contendercast-with-justin-honaman-8266/zico-coconut-water-groundforce-capital-an-entrepreneur-s-guide-to-freedom.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}