{"podcast":{"title":"Consumer Code","slug":"consumer-code-7115736","podcast_index_feed_id":7115736,"rss_url":"https://anchor.fm/s/fb755f98/podcast/rss","website_url":"https://spatial.ai","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42087734/42087734-1727204733378-8c0681de7d0c3.jpg","author":"Spatial.ai","episode_count":27,"summary":"The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/consumer-code-7115736"},"episode":{"title":"Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)","slug":"unlocking-insights-with-consumer-purchase-data-ft-jonathan-silver","published_at":"2025-01-24T14:18:26+00:00","page_url":"https://stenobird.com/podcast/consumer-code-7115736/unlocking-insights-with-consumer-purchase-data-ft-jonathan-silver","show_page_url":"https://stenobird.com/podcast/consumer-code-7115736","url":"https://podcasters.spotify.com/pod/show/consumercode/episodes/Unlocking-Insights-With-Consumer-Purchase-Data-ft--Jonathan-Silver-e2tu5i2","audio_url":"https://anchor.fm/s/fb755f98/podcast/play/97506306/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-0-24%2F393641428-44100-2-b0e2103e9c1c4.mp3","summary":"In this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He shares his journey from launching a potty training product to leading a company that provides valuable insights to retailers and financial institutions. The discussion covers the evolution of Affinity Solutions, its partnerships with organizations like the National Retail Federation, and the impact of economic indicators on retail trends. Silver emphasizes the need for retailers to adapt to changing consumer behaviors and the significance of data-driven decision-making in the retail landscape. Chapters: (00:00) Introduction (00:30) Intro To Affinity Solutions (03:10) From Potty Training to Retail Insights (11:41) Building Affinity Solutions (17:07) Partnership with NRF and Economic Insights (20:08) Data Applications in Retail Strategy (26:30) Understanding Competitive Insights Through Data (27:08) Unusual Consumer Spending Patterns (28:47) The Importance of Mobile Data in Retail (30:22) Innovative Segmentation in Consumer Behavior (31:18) Retail Trends and Predictions for 2025 (34:35) Economic Indicators Impacting Retail (37:25) Consumer Confidence and Spending Behavior (38:07) Diverse Economies and Consumer Spending (40:07) Balancing Inflation and Discretionary Spending (42:08) Leveraging Data for Customer Insights (44:49) Leadership Evolution in Retail (49:19) Key Questions for Retailers in 2025 (50:56) Conclusion Learn more about Affinity Solutions Follow Jonathan Silver on: ⁠LinkedIn⁠ Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies…","meta_description":"In this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3027,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/consumer-code-7115736/episodes/unlocking-insights-with-consumer-purchase-data-ft-jonathan-silver/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/consumer-code-7115736/unlocking-insights-with-consumer-purchase-data-ft-jonathan-silver.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}