{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"220. How Humor Became a Product Strategy with Oded Friedland","slug":"220-how-humor-became-a-product-strategy-with-oded-friedland","published_at":"2026-08-27T13:05:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/220-how-humor-became-a-product-strategy-with-oded-friedland","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/220-how-humor-became-a-product-strategy-with-oded-friedland","audio_url":"https://episodes.captivate.fm/episode/6490a5a4-c457-4223-91a4-815a797f6318.mp3","summary":"Oded Friedland founded Monkey Business in 1994 after graduating from Bezalel with a degree in industrial design. A former three time European kneeboard surfing champion, he built a company on a simple idea: everyday objects can solve small problems while making people smile. The episode explores how Friedland turned humor into a repeatable design methodology rather than a one time gag, and why finding a good problem matters more than finding a clever solution. The conversation covers the shift from hand drawn blueprints to CAD and AI, the compressed timelines that came with the internet, and the wave of competition now arriving from China's fast growing design industry. Friedland also breaks down how Monkey Business moved from museum and design stores into Amazon and mass retail, and why some of the company's best sellers in physical stores fail online simply because they have no search keyword attached to them. Listeners will walk away with a clearer view of how to build products that appeal to both the brain and the heart, how to predict a product's failure before it launches, and why perceived value, not just price, decides whether a design succeeds commercially. Website: https://expanio.com/ Podcast website: https://expanio.com/commerce-untold-podcast/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@CommerceUntold Guest: Oded Friedland, Founder, Monkey Business Oded Friedland's LinkedIn: https://www.linkedin.com/in/oded-friedland/ Monkey Business: https://www.linkedin.com/company/monkey-business-design/ Key Takeaways: Good problems, not clever solutions, are the real bottleneck in product design. A product's commercial success can't be predicted, but its failure often can, if you know what to look for. Search driven…","meta_description":"Oded Friedland founded Monkey Business in 1994 after graduating from Bezalel with a degree in industrial design. A former three time European kneeboard su…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2483,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/220-how-humor-became-a-product-strategy-with-oded-friedland/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/220-how-humor-became-a-product-strategy-with-oded-friedland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}