{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"219. How To Fix Retail Shelves with Amit Chachek","slug":"219-how-to-fix-retail-shelves-with-amit-chachek","published_at":"2026-08-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/219-how-to-fix-retail-shelves-with-amit-chachek","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/how-to-fix-retail-shelves-with-amit-chachek","audio_url":"https://episodes.captivate.fm/episode/cdbcb996-8f79-4683-bd6f-5b1839161b82.mp3","summary":"Amit Chachek spent two decades building award winning visual effects for brands like Walmart and Coke before founding WeR AR, an augmented reality company built to fix the physical retail shelf. His core argument is simple. Retailers know everything about their backroom inventory and everything about the point of sale, but the space in between, the shelf itself, is a blind spot. Amit walks through how WeR AR uses a standard smartphone camera, no robots or fixed shelf cameras required, to let employees detect, verify, and fix shelf issues in real time. He explains the RGIS partnership, how data ownership is split between the platform and the retailer, and why he still believes smart glasses are three to five years from being useful in the enterprise. Listeners get a grounded look at where AI actually helps on the retail floor right now, and where the hype around wearables and robotics still outpaces reality. Website: https://expanio.com/ Podcast website: https://expanio.com/commerce-untold-podcast/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@expanioglobal Guest: Amit Chachek, CEO, WeR AR Amit Chachek's LinkedIn: https://www.linkedin.com/in/amitchachek WeR AR: https://wer.io Key Takeaways: • The retail shelf hasn't changed in 100 years, and that gap between backroom and POS data is where retailers are blind • A regular smartphone camera can replace shelf scanning robots and fixed cameras, cutting hardware and ROI headaches • Augmented reality on shelf can cut daily shelf management tasks by fifty to eighty percent • Humans empowered by AR outperform robots because robots can detect problems but cannot execute fixes on the shelf • Vision-language models still can't consistently understand spatial environments from vide…","meta_description":"Amit Chachek spent two decades building award winning visual effects for brands like Walmart and Coke before founding WeR AR, an augmented reality company…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2198,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/219-how-to-fix-retail-shelves-with-amit-chachek/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/219-how-to-fix-retail-shelves-with-amit-chachek.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}