{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"218. How to Stop Losing Money on Amazon with Andrew Morgans","slug":"218-how-to-stop-losing-money-on-amazon-with-andrew-morgans","published_at":"2026-08-21T12:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans","audio_url":"https://episodes.captivate.fm/episode/3778e937-e702-46c6-a4cd-9f19c041fd4d.mp3","summary":"Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory. This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel. Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software. Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game. Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://expanio.com/ Podcast website: https://expanio.com/commerce-untold-podcast/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@CommerceUntold Guest: Andrew Morgans, Founder & CEO, Marknology Andrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/ Marknology: https://www.marknology.com/ Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Ver…","meta_description":"Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2977,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}