{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"213. Your Customer Data Is Lying To You ft. Deneke O'Reilly","slug":"213-your-customer-data-is-lying-to-you-ft-deneke-o-reilly","published_at":"2026-06-25T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/213-your-customer-data-is-lying-to-you-ft-deneke-o-reilly","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/213-your-customer-data-is-lying-to-you-ft-deneke-oreilly","audio_url":"https://episodes.captivate.fm/episode/6264e468-256d-408a-8b2a-40e334130dd1.mp3","summary":"Deneke O'Reilly is the founder and principal of Reliq Strategy, bringing 20 years of customer data experience to retailers trying to build durable growth. He spent his career converting customer insights into incremental revenue, starting in email marketing and later managing large scale marketing operations across first, second, and third party data sources. The core problem this episode tackles is simple to ask and brutally hard to answer: do you actually know who your customers are. Most retailers think they do until they ask their own marketing team and get silence back. Deneke breaks down his framework of identification, activation, and attribution, three connected pillars that determine whether a business can scale profitably or stays stuck guessing which channels actually drive revenue. He explains why messy or duplicated customer data quietly destroys engagement, why omnichannel journeys make attribution harder than ever, and why capturing customer identity at the point of sale, online and offline, is the unlock most retailers are missing. Listeners walk away with a clear mental model for diagnosing their own data maturity, practical KPIs to track progress, and a reminder that no AI tool fixes a broken identification problem. It starts and ends with knowing who your customer really is. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/commerce-untold/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiVideoCommerce/featured Guest: Deneke O'Reilly, Founder & Principal, Reliq Strategy Deneke O'Reilly's LinkedIn: https://www.linkedin.com/in/denekeoreilly/ Reliq Strategy: https://www.reliqstrategy.com Key Takeaways: • Most retailers cannot answer who their most profitab…","meta_description":"Deneke O'Reilly is the founder and principal of Reliq Strategy, bringing 20 years of customer data experience to retailers trying to build durable growth.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1981,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/213-your-customer-data-is-lying-to-you-ft-deneke-o-reilly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/213-your-customer-data-is-lying-to-you-ft-deneke-o-reilly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}