{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak","slug":"212-the-retention-playbook-most-dtc-brands-ignore-ft-vira-sadlak","published_at":"2026-06-18T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/212-the-retention-playbook-most-dtc-brands-ignore-ft-vira-sadlak","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/212-the-retention-playbook-most-dtc-brands-ignore-ft-vira-sadlak","audio_url":"https://episodes.captivate.fm/episode/c93736bb-f0c0-4455-af06-6e811fea92cf.mp3","summary":"Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the automated systems that turn one-time buyers into long-term customers. Most brands pour their budget into acquisition and go quiet the moment a customer converts. That silence is expensive. This episode gets into exactly what brands are leaving on the table and how to fix it. Eitan and Vira cover the nine foundational flows every brand should have in place, why segmented lists often outperform full sends revenue-wise, and how to build customer journeys that branch based on behavior rather than treating every buyer the same. They also get into the mechanics of growing and identifying your subscriber list, including identity resolution tools and zero-party data collection through quizzes. The conversation goes deep on KPIs that actually matter (open rates are no longer one of them), when and how to layer in SMS, the deliverability mistakes that land you in spam, and where AI fits into retention strategy today. Listeners will walk away with a clear framework for building retention programs that generate consistent revenue without relying on one-off campaigns. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/commerce-untold/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiVideoCommerce/featured Guest: Vira Sadlak, Retention Marketing Strategist, Flowium Vira Sadlak's LinkedIn: https://www.linkedin.com/in/virasadlak/ Flowium: https://flowium.com Key Takeaways: • A significant share of second purchases happen within 24 to 48 hours of the…","meta_description":"Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2036,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/212-the-retention-playbook-most-dtc-brands-ignore-ft-vira-sadlak/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/212-the-retention-playbook-most-dtc-brands-ignore-ft-vira-sadlak.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}