{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik","slug":"211-stop-optimizing-for-revenue-optimize-for-profit-ft-cem-atik","published_at":"2026-06-11T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/211-stop-optimizing-for-revenue-optimize-for-profit-ft-cem-atik","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/211-stop-optimizing-for-revenue-optimize-for-profit-ft-cem-atik","audio_url":"https://episodes.captivate.fm/episode/448dd8e8-fd35-46e9-ae4a-ee61ab905dc3.mp3","summary":"Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing between one and ten million in annual revenue. Rather than operating as an agency or consultancy, Cem and his team get in with capital, take operational control of marketing and finance, and work to make the businesses they partner with structurally profitable. Most e-commerce brands that come to Harucon Ventures have the same underlying problem: they are optimizing for the wrong things. Revenue looks healthy. ROAS looks acceptable. But unit economics are broken, overhead is bloated, and the margin structure makes scaling impossible. In this conversation, Cem walks through exactly how his team diagnoses and fixes that. From cutting ad spend by 1.7 million euros in a single month to replacing a fulfillment provider that was silently overcharging a brand shipping 25,000 packages a day, the fixes are rarely glamorous but consistently high-impact. The conversation also covers his four-engine growth framework: acquisition, retention, conversion, and profit-first optimization, and why founders who lead with ROAS are measuring the wrong thing entirely. Cem also breaks down channel mix strategy, including why Pinterest and Bing Ads are consistently underused, why TikTok affiliate is one of the highest-leverage growth levers available right now, and why the real money in e-commerce is almost always made in retention, not acquisition. Founders who are scaling but not compounding, or growing revenue while watching margins compress, will find this episode unusually direct and useful. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/commerce-untold/ Eitan Koter's LinkedIn: https://www.linke…","meta_description":"Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1793,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/211-stop-optimizing-for-revenue-optimize-for-profit-ft-cem-atik/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/211-stop-optimizing-for-revenue-optimize-for-profit-ft-cem-atik.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}