{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"204. Smarter Ads That Profit ft. Matt Raminick","slug":"204-smarter-ads-that-profit-ft-matt-raminick","published_at":"2026-04-17T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/204-smarter-ads-that-profit-ft-matt-raminick","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/204-smarter-ads-that-profit-ft-matt-raminick","audio_url":"https://episodes.captivate.fm/episode/3c509efd-a4b0-46cc-b299-0d7b163111e0.mp3","summary":"Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers. They start with a simple idea, strong ROAS doesn’t always mean a healthy business. Matt explains how brands often rely too much on platform data without connecting it back to real revenue and costs. The conversation moves into what to focus on instead, like profitability at the order level, total marketing efficiency, and how to think about acquiring new customers the right way. They also cover a common mistake, pushing too hard for growth without checking if the spend actually makes sense. Matt shares how brands can reset and build a more stable approach. Towards the end, they talk about how much creative is needed today, how fast things move on Meta, and why keeping things simple with tools and data still works best. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Matt Raminick, Founder & CEO at Sunnyside Matt Raminick’s LinkedIn | Sunnyside Watch the full Youtube video here: https://youtu.be/wOb3OmkBm-c Takeaways: Performance marketing metrics that matter The importance of diversification in marketing channels Building sustainable and profitable brands Chapters: 00:00 Introduction to Sunnyside and Its Unique Approach 02:26 Understanding ROAS and Profitability Metrics 05:15 The Importance of Customer Acquisition Costs 07:49 Net Contribution Margins and Their Impact 10:35 Transitioning from Brand to Agency 13:33 Creative Strategies in Performance Marketing 16:25 Balancing Growth and Profitability 18:44 Diversification in Marketing Channels 21:28 Tools and Technology for P…","meta_description":"Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers. They star…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1843,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/204-smarter-ads-that-profit-ft-matt-raminick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/204-smarter-ads-that-profit-ft-matt-raminick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}