{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"203. Why Paid Ads Are Breaking Your Business ft. Adam Callinan","slug":"203-why-paid-ads-are-breaking-your-business-ft-adam-callinan","published_at":"2026-04-10T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/203-why-paid-ads-are-breaking-your-business-ft-adam-callinan","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/203-why-paid-ads-are-breaking-your-business-ft-adam-callinan","audio_url":"https://episodes.captivate.fm/episode/3bb7333d-3843-4bbd-998c-3b7596f7241e.mp3","summary":"There’s a point where more revenue doesn’t mean more profit. And that’s where things start to break. In this episode, Eitan Koter is joined by Adam Callinan, founder of Pentane, to talk about how ecommerce brands can actually make money, not just grow. Adam explains why many businesses look successful on the surface but struggle behind the scenes. He breaks down how to think about costs, margins, and the real drivers of profit in a way that’s easy to follow. The conversation also covers how founders should approach different stages of growth. What to focus on early, how to think about hiring, and why keeping things simple for as long as possible can make a big difference. They also touch on paid media, what founders often get wrong, and how to tell if it’s truly working. It’s a practical look at building a business that works long term, not just one that looks good from the outside. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Adam Callinan, Founder/CEO at Pentane Adam Callinan’s LinkedIn | Pentane Watch the full Youtube video here: https://youtu.be/hWTnZpio-_c Takeaways: Importance of contribution margin over revenue The profit pyramid and financial structuring Stages of business growth and cash flow management The role of AI and automation in operational efficiency Building trust and onboarding clients in SaaS solutions Chapters: 00:00 Introduction and Personal Values 02:50 Balancing Curiosity and Leadership 05:41 Understanding Revenue and Profitability 08:31 The Profit Pyramid Explained 11:29 Navigating Cash Flow Challenges 14:18 The Importance of Staying Lean 17:05 Paid Media Strategies for Founders 19:58 Identi…","meta_description":"There’s a point where more revenue doesn’t mean more profit. And that’s where things start to break. In this episode, Eitan Koter is joined by Adam Callin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1837,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/203-why-paid-ads-are-breaking-your-business-ft-adam-callinan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/203-why-paid-ads-are-breaking-your-business-ft-adam-callinan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}