{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"202. Why TikTok Beats Instagram for Sales ft. Iñigo Rivero","slug":"202-why-tiktok-beats-instagram-for-sales-ft-igo-rivero","published_at":"2026-04-03T13:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/202-why-tiktok-beats-instagram-for-sales-ft-igo-rivero","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/202-why-tiktok-beats-instagram-for-sales-ft-igo-rivero","audio_url":"https://episodes.captivate.fm/episode/913937f9-e506-427f-b7a7-c529567734a4.mp3","summary":"Eitan Koter is joined by Iñigo Rivero, co-founder and managing director at House of Marketers, a global TikTok Marketing Agency. They talk about how the platform has shifted over time, from a place for visibility to something much closer to a sales channel. Iñigo explains why many brands still approach influencer marketing the wrong way, and what actually drives results. The discussion covers the role of authentic content, why engagement matters more than follower count, and how TikTok’s algorithm gives new brands a chance to get seen. They also break down how TikTok Shop is opening up new opportunities for both brands and creators, and how social commerce is becoming easier to track and scale. It’s a clear conversation on what brands should focus on if they want to make TikTok work for them. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Iñigo Rivero, Co-Founder & Managing Director at House of Marketers Iñigo Rivero’s LinkedIn | House of Marketers Watch the full Youtube video here: https://youtu.be/V_DA-VWIt8M Takeaways: Resilience is crucial for personal and business growth. Growth often comes from mistakes and tough feedback. TikTok's authenticity sets it apart from other platforms. Social commerce is the future of TikTok. The algorithm prioritizes engaging content over follower count. Brands can expand internationally through TikTok Shop. Forecasting is essential for scaling a business effectively. Health and beauty products perform well on TikTok. Understanding local markets is key for international brands. Influencer marketing requires a balance of creativity and strategy. Chapters: 00:00 Introduction to Inf…","meta_description":"Eitan Koter is joined by Iñigo Rivero, co-founder and managing director at House of Marketers, a global TikTok Marketing Agency. They talk about how the p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1747,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/202-why-tiktok-beats-instagram-for-sales-ft-igo-rivero/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/202-why-tiktok-beats-instagram-for-sales-ft-igo-rivero.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}