{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"200. The Truth About Creator Marketing ROI with Megan Vasquez","slug":"200-the-truth-about-creator-marketing-roi-with-megan-vasquez","published_at":"2026-02-19T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/200-the-truth-about-creator-marketing-roi-with-megan-vasquez","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://expanio.com/test-v1/200-the-truth-about-creator-marketing-roi-with-megan-vasquez","audio_url":"https://episodes.captivate.fm/episode/b10b1230-abfb-4460-b9ea-f09b9a787bd6.mp3","summary":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin. Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results. They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference. Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships. If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRIN Megan Vasquez’s LinkedIn | GRIN Watch the full Youtube video here: https://youtu.be/4J9Dit-kIC4 Takeaways: The creator economy is evolving and growing rapidly. Data-driven marketing is essential for success in the creator space. AI can help streamline processes and enhance creativity. TikTok has revolutionized e-commerce and product discovery. Brands must focus on building authentic relationships with creators. Neglecting brand affinity can lead to poor performance in campaigns. Long-term contracts with creators foster trust and better results. Clicks and audience sentiment are crucial KPIs for campaigns. User-generated content often outperforms traditional marketing. Grin is focused on meeting market needs with innovative solutions. Chapters: 00:00 Introductio…","meta_description":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at G…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1916,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/200-the-truth-about-creator-marketing-roi-with-megan-vasquez/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/200-the-truth-about-creator-marketing-roi-with-megan-vasquez.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}