{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"200. The Truth About Creator Marketing ROI with Megan Vasquez","slug":"200-the-truth-about-creator-marketing-roi-with-megan-vasquez","published_at":"2026-02-19T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/200-the-truth-about-creator-marketing-roi-with-megan-vasquez","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/200-the-truth-about-creator-marketing-roi-with-megan-vasquez","audio_url":"https://episodes.captivate.fm/episode/b10b1230-abfb-4460-b9ea-f09b9a787bd6.mp3","summary":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin. Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results. They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference. Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships. If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRIN Megan Vasquez’s LinkedIn | GRIN Watch the full Youtube video here: https://youtu.be/4J9Dit-kIC4 Takeaways: The creator economy is evolving and growing rapidly. Data-driven marketing is essential for success in the creator space. AI can help streamline processes and enhance creativity. TikTok has revolutionized e-commerce and product discovery. Brands must focus on building authentic relationships with creators. Neglecting brand affinity can lead to poor performance in campaigns. Long-term contracts with creators foster trust and better results. Clicks and audience sentiment are crucial KPIs for campaigns. User-generated content often outperforms traditional marketing. Grin is focused on meeting market needs with innovative solutions. Chapters: 00:00 Introductio…","meta_description":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at G…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1916,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/200-the-truth-about-creator-marketing-roi-with-megan-vasquez/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/200-the-truth-about-creator-marketing-roi-with-megan-vasquez.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}