{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"199. Why Your Amazon Page Isn’t Converting with Daniela Bolzmann","slug":"199-why-your-amazon-page-isn-t-converting-with-daniela-bolzmann","published_at":"2026-02-12T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/199-why-your-amazon-page-isn-t-converting-with-daniela-bolzmann","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/199-why-your-amazon-page-isnt-converting-with-daniela-bolzmann","audio_url":"https://episodes.captivate.fm/episode/e5de9375-4101-410a-b884-0c26e812db61.mp3","summary":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually moves the needle on Amazon today. Daniela works with brands around the world on Amazon creative, SEO, and conversion, and she spends her days testing what works and what does not. The conversation opens with how Daniela thinks about business, from abundance and gratitude to building systems that support long term growth. From there, they get into the real work. Daniela breaks down the Amazon funnel in plain terms, starting with getting found through titles and bullets, then earning the click with main images, and finally converting shoppers once they land on the listing. She explains why so many brands still treat Amazon like Shopify, and how that mistake shows up in missed sales. They also talk about testing, creative refresh cycles, and how competition reacts when something starts working. This episode feels like two operators comparing notes on how Amazon actually works right now. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Daniela Anavitarte Bolzmann, CEO & Founder at Mindful Goods Daniela Anavitarte Bolzmann’s LinkedIn | Mindful Goods Get The ULTIMATE Amazon Product Image Swipe File! Watch the full Youtube video here: https://youtu.be/cEwxxRle_Mo Takeaways: Abundance is a mindset that opens doors. AI tools are essential for modern creative processes. Optimizing titles and bullets can significantly increase sales. Main images are crucial for attracting clicks on Amazon. Every image should address customer objections or questions…","meta_description":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1776,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/199-why-your-amazon-page-isn-t-converting-with-daniela-bolzmann/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/199-why-your-amazon-page-isn-t-converting-with-daniela-bolzmann.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}