{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"196. Franchise Startup Guide for First-Time Owners with Jon Ostenson","slug":"196-franchise-startup-guide-for-first-time-owners-with-jon-ostenson","published_at":"2026-01-30T12:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/196-franchise-startup-guide-for-first-time-owners-with-jon-ostenson","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/196-franchise-startup-guide-for-first-time-owners-with-jon-ostenson","audio_url":"https://episodes.captivate.fm/episode/18f7c225-cd31-4bc9-89ec-8c1544d8cb0b.mp3","summary":"In this episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for a grounded conversation about franchising and how it actually works in the real world. Jon has spent years on both sides of the table. He’s run a franchise system, invested as a franchisee, and now works closely with entrepreneurs and business owners who are deciding whether franchising makes sense for them. Together, they talk through what franchising really means beyond the headlines. Jon explains how franchise models are structured, why non food franchises are growing fast, and what people should consider before choosing between starting a business, buying one, or joining a franchise system. They also cover common mistakes, like underestimating the work involved or moving too fast. Jon shares how territories are protected, how financing usually works, and what strong franchise operators tend to have in place to support their owners. This episode is a clear, honest look at franchising for anyone thinking about business ownership, growth, or expansion without starting from scratch. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting Jon Ostenson’s LinkedIn | FranBridge Consulting Watch the full Youtube video here: https://youtu.be/AVuocPOHg6Q Takeaways: Franchising provides a support system for entrepreneurs. It's essential to evaluate the franchise model before investing. Common mistakes include underestimating the work involved in franchising. Timing is crucial; the right mo…","meta_description":"In this episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1731,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/196-franchise-startup-guide-for-first-time-owners-with-jon-ostenson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/196-franchise-startup-guide-for-first-time-owners-with-jon-ostenson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}