{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"193. B2B Ecommerce Mistakes to Avoid with Jason Greenwood","slug":"193-b2b-ecommerce-mistakes-to-avoid-with-jason-greenwood","published_at":"2026-01-20T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/193-b2b-ecommerce-mistakes-to-avoid-with-jason-greenwood","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/193-b2b-ecommerce-mistakes-to-avoid-with-jason-greenwood","audio_url":"https://episodes.captivate.fm/episode/5041bf3a-1ec7-4f2e-93e9-524ff7041b63.mp3","summary":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jason Greenwood, founder of Greenwood Consulting and host of the eCommerce Edge podcast. Jason has spent over 25 years working across eCommerce, with a sharp focus on B2B. The conversation centers on why B2B commerce has followed a very different path than DTC, and why many manufacturers and distributors are only now taking digital seriously. They talk about how COVID accelerated change, why marketplaces are one of the fastest-growing B2B channels, and what modern B2B buyers actually expect from suppliers today. Jason also explains why traditional KPIs like AOV and conversion rate don’t tell the full story in B2B, and what metrics matter more. The episode also covers change management, sales team resistance, and how technology should support people instead of replacing them. Toward the end, Jason shares his take on when DTC brands should start thinking about wholesale and distribution, and what happens when they wait too long. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Jason Greenwood, Founder & Lead Consultant at Greenwood Consulting Jason Greenwood’s LinkedIn | Greenwood Consulting Watch the full Youtube video here: https://youtu.be/luahzCh6-fA Takeaways: • B2B e-commerce is significantly behind B2C but is catching up rapidly. • The COVID-19 pandemic accelerated the need for digital transformation in B2B. • Sales teams often resist digital changes due to traditional practices. • Change management is crucial for successful digital adoption in B2B. • B2B relationships are long-term and require a human touch. • Digital channels ar…","meta_description":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jason Greenwood, founder of Greenwood Consulting and host of the eCommer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2108,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/193-b2b-ecommerce-mistakes-to-avoid-with-jason-greenwood/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/193-b2b-ecommerce-mistakes-to-avoid-with-jason-greenwood.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}