{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"191. Cash Flow Mistakes Killing Ecom Brands with Rob te Braake","slug":"191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","published_at":"2026-01-06T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","audio_url":"https://episodes.captivate.fm/episode/1fef4a03-bc4f-4ac6-9ba8-bdd2607a0e27.mp3","summary":"In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands should really think about finance. Rob works with founders as a fractional CFO, helping them set up accounting and reporting in a way that supports real decision-making. He’s also been an operator himself, which shows up throughout the conversation. He understands the pressure of choosing between ads, inventory, payroll, and growth, because he’s lived it. Together, they talk about why revenue alone doesn’t tell the full story, how cash flow problems often start with inventory and financing costs, and why many brands rely on numbers that aren’t built for management decisions. Rob explains what founders should look for in their P&L, how forecasting improves over time, and why trying to automate thinking with AI can miss the mark. They also cover exit planning, what makes a business attractive to buyers, and why trust in the numbers matters more than anything else. This episode is a grounded conversation for founders who want clarity, fewer surprises, and a better handle on how money actually moves through their business. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Rob te Braake, Founder at Insight Matters Rob te Braake’s LinkedIn | Insight Matters Is your financial setup holding back your eCommerce Growth? Find out here: http://financeinsightmatters.com/masteringecommercemarketing Watch the full Youtube video here: https://youtu.be/FYkZAU5lzXk Takeaways: Freedom is a core driver for entrepreneurship. Values are essential for meaningful wor…","meta_description":"In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands shoul…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1573,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}