{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"191. Cash Flow Mistakes Killing Ecom Brands with Rob te Braake","slug":"191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","published_at":"2026-01-06T12:30:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake","audio_url":"https://episodes.captivate.fm/episode/1fef4a03-bc4f-4ac6-9ba8-bdd2607a0e27.mp3","summary":"In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands should really think about finance. Rob works with founders as a fractional CFO, helping them set up accounting and reporting in a way that supports real decision-making. He’s also been an operator himself, which shows up throughout the conversation. He understands the pressure of choosing between ads, inventory, payroll, and growth, because he’s lived it. Together, they talk about why revenue alone doesn’t tell the full story, how cash flow problems often start with inventory and financing costs, and why many brands rely on numbers that aren’t built for management decisions. Rob explains what founders should look for in their P&L, how forecasting improves over time, and why trying to automate thinking with AI can miss the mark. They also cover exit planning, what makes a business attractive to buyers, and why trust in the numbers matters more than anything else. This episode is a grounded conversation for founders who want clarity, fewer surprises, and a better handle on how money actually moves through their business. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Rob te Braake, Founder at Insight Matters Rob te Braake’s LinkedIn | Insight Matters Is your financial setup holding back your eCommerce Growth? Find out here: http://financeinsightmatters.com/masteringecommercemarketing Watch the full Youtube video here: https://youtu.be/FYkZAU5lzXk Takeaways: Freedom is a core driver for entrepreneurship. Values are essential for meaningful wor…","meta_description":"In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands shoul…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1573,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/191-cash-flow-mistakes-killing-ecom-brands-with-rob-te-braake.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}