{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"190. Modern PR Strategies That Actually Work with Victoria Vaughan","slug":"190-modern-pr-strategies-that-actually-work-with-victoria-vaughan","published_at":"2025-12-23T13:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/190-modern-pr-strategies-that-actually-work-with-victoria-vaughan","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/190-modern-pr-strategies-that-actually-work-with-victoria-vaughan","audio_url":"https://episodes.captivate.fm/episode/ce4363bb-fb99-458e-82b3-3093a1278318.mp3","summary":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Victoria Vaughan, Founder of B612, an award-winning PR agency based in New York that works closely with tech companies and founders. Their conversation focuses on how PR really works today, especially in a world filled with AI-generated content and nonstop noise. Victoria shares how strong brand stories are built, why founder-led PR matters more than ever, and how human connection still plays a major role in media coverage. They talk about how founders can find real gaps in their market, why research comes before messaging, and how PR has expanded far beyond traditional press to include podcasts, newsletters, and independent journalists. Victoria also explains how AI can support research and monitoring, without replacing real relationships or thoughtful outreach. Eitan and Victoria also cover what goes into a successful product launch, how early founders should think about timelines, and why earned media continues to build trust long after a campaign ends. This episode is a grounded conversation about storytelling, credibility, and how brands can stand out by being real, clear, and intentional. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Victoria Vaughan, Founder at B612 Victoria Vaughan’s LinkedIn | B612 Watch the full Youtube video here: https://youtu.be/Q0aN9Mlj0mY Takeaways: Authenticity resonates more than curated success stories. People relate better to real-life struggles than to perfection. Mistakes are a crucial part of the journey to success. Sharing vulnerabilities can enhance audience connection…","meta_description":"In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Victoria Vaughan, Founder of B612, an award-winning PR agency based in N…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/190-modern-pr-strategies-that-actually-work-with-victoria-vaughan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/190-modern-pr-strategies-that-actually-work-with-victoria-vaughan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}