{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.expanio.com","image_url":"https://artwork.captivate.fm/4669e79e-3649-4c6c-af0a-70d8e280e7e6/CU-LI-DP.jpg","author":"Eitan Koter","episode_count":221,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.","last_synced_at":"2026-09-04T02:19:36.560007+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"187. Know Your Cash Flow Secrets with Arthur Glinkin","slug":"187-know-your-cash-flow-secrets-with-arthur-glinkin","published_at":"2025-11-11T12:45:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/187-know-your-cash-flow-secrets-with-arthur-glinkin","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/187-know-your-cash-flow-secrets-with-arthur-glinkin","audio_url":"https://episodes.captivate.fm/episode/252455ce-115a-4146-9573-734d3fdc6807.mp3","summary":"In this episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something every online brand needs but few truly understand, getting your books right from day one. Arthur shares how he went from selling newspapers as a teen to building a bookkeeping firm focused entirely on eCommerce brands. He explains why messy books can cost you big when it comes to funding, exits, or tax season, and why tools like QuickBooks Online and TaxJar are non-negotiable for keeping things clean and compliant. They discuss common mistakes brands make, how to actually understand your profit and loss, and what to track if you want real clarity on cash flow. Arthur also covers how software can simplify complex sales tax rules across states and how eCommerce owners can use data to make smarter decisions. If you have ever wondered whether your numbers are telling the real story of your business, this episode is worth a listen.  Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Arthur Glinkin, Founder at S & G Bookkeeping Arthur Glinkin’s LinkedIn | S & G Bookkeeping Watch the full Youtube video here: https://youtu.be/m156avVLqQU Takeaways: Discipline is key in accounting and bookkeeping. E-commerce bookkeeping presents unique challenges. Sales tax compliance is crucial for e-commerce businesses. Understanding financial statements is essential for decision-making. Clean books are necessary for attracting investors. Data-driven advisory helps in optimizing expenses. QuickBooks Online is a recommended accounting software. Emerging to…","meta_description":"In this episode of Mastering eCommerce Marketing , host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1810,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/187-know-your-cash-flow-secrets-with-arthur-glinkin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/187-know-your-cash-flow-secrets-with-arthur-glinkin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}