{"podcast":{"title":"Commerce Famous Podcast","slug":"commerce-famous-podcast-6397620","podcast_index_feed_id":6397620,"rss_url":"https://feeds.simplecast.com/PiWpo27i","website_url":"https://www.shopware.com/en/commerce-famous-podcast/","image_url":"https://image.simplecastcdn.com/images/7c32f0ca-bb5c-48bf-8234-a60640c527be/b55c9c93-8ef2-4620-b84c-f1a17d648209/3000x3000/commerce-famous-thumbnail.jpg?aid=rss_feed","author":"Jason Nyhus","episode_count":70,"summary":"Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.","last_synced_at":"2026-06-16T06:19:58.105032+00:00","page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620"},"episode":{"title":"S4E7: Ethan Giffin","slug":"s4e7-ethan-giffin","published_at":"2026-05-27T15:54:50+00:00","page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620/s4e7-ethan-giffin","show_page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620","url":"https://www.shopware.com/en/commerce-famous-podcast/","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/c44308f1-df57-40a6-bdfc-dd90f899c26c/2a5b46a1-42a4-4753-b7a9-fcfeaf6b184d/episodes/audio/group/227b7f0d-e18b-4487-99f2-8df0388ef637/group-item/fa19ccf2-0ba8-4175-9313-7f5a5c144921/128_default_tc.mp3?aid=rss_feed&feed=PiWpo27i","summary":"Most manufacturing and distribution companies are sitting on outdated systems—unknowingly risking their future with the subtle drift of neglected technology. Ethan Giffin, renowned for demystifying complex e-commerce challenges, reveals how unseen manual processes and misaligned teams quietly erode revenue and trust. If you're a mid-market leader feeling the weight of aging tech or struggling to unify your teams around digital transformation, this episode could change your perspective. Ethan sits down with host Jason Nyhus to discuss how organizations often mistake technology as the core problem when, in reality, it's often a human and strategic disconnect. The five-legged stool of digital revenue—sales, marketing, operations, IT, and finance—and why alignment here is critical; how manual processes like handwritten orders or scribbled notes create risks worse than any algorithms; and why top-down engagement and change management are the secret sauce to successful digital transformation. Through real stories—including a skydiving client dependency that could have been catastrophic—Ethan illustrates common pitfalls and practical solutions for de-risking your approach. He shares his new book \"Closing the Digital Revenue Gap\" and his focus for The B2B eCommerce Agency. Tune in to hear a great conversation!","meta_description":"Most manufacturing and distribution companies are sitting on outdated systems—unknowingly risking their future with the subtle drift of neglected technolo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2000,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-famous-podcast-6397620/episodes/s4e7-ethan-giffin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620/s4e7-ethan-giffin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}